by Mark Walsh
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized businesses to the rewards-based platform. The … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The large-scale adoption of mobile payments faces customer sat issues on two fronts. Any mobile payments discussion generally involves the issue of why a … Read the whole story
by Gavin O'Malley
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ad format tailor-made for the Windows 8 operating … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Consumers want to know that brands value customer preferences and behavioral data by treating the information with respect. Etiquette will become more important this … Read the whole story
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by Gavin O'Malley
MSN is expected to announce a partnership with mobile-focused video news network Newsy. Similar to other publisher partnerships, Newsy plans to coordinate with MNS's … Read the whole story
COMMENTARY
by Age Sluis
The statistics don't lie: Gaming sites really do produce better return on investment for online advertisers. Gaming sites are producing better engagement rates than … Read the whole story
by Steve McClellan
Google-owned Motorola has appointed Publicis Groupe's Digitas to handle global media duties. Those duties, which were shifted without a formal review, had previously been … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Local search continues to be the focus of engines looking to capture market share. Blekko and Yandex launched mobile browsing features Tuesday that serve … Read the whole story
by Laurie Sullivan
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges that brands need to overcome. Shipping costs, duties … Read the whole story
COMMENTARY
by Doug Knopper
One trend we're seeing is TV networks ramping up efforts for a world where long-form content is widely distributed via the web, mobile devices, … Read the whole story
by Sarah Mahoney
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the year ahead, according to a new report from … Read the whole story
COMMENTARY
by Maryanne Conlin
I've built my career on providing creative, strategic solutions to marketing problems. I've worked with small and sometimes a bit larger groups of intelligent … Read the whole story
by Wayne Friedman
Music and entertainment app Shazam has started a new service to measure the impact and effectiveness of TV campaigns. Shazam says it combines third-party … Read the whole story
COMMENTARY
by Josh Lovison
E3 has once again come and gone, but this year the stakes were even larger than usual. We're on the cusp of the next … Read the whole story
by Wendy Davis
Most Web users have expectations about privacy that appear to be at odds with current practices of ad companies, according to a report released … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
BuzzFeed has been hit with a copyright infringement complaint that could have a significant impact on how publishers aggregate images for slideshows.The lawsuit, filed … Read the whole story
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by Joe Mandese
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to join the 1 million advertisers club, thanks to … Read the whole story
COMMENTARY
by Carolyn Contois
Today's media landscape brings greater creative flexibility, control and opportunity. Digital and new media content allows creatives to push the envelop without the restrictions … Read the whole story
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by David Goetzl
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving data warehousing and cross-platform measurement. The RFP looks … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A new Columbia College study of the most popular YouTube channels explodes the myth that videos have to be super short to be super … Read the whole story
by Steve McClellan
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, digital, for the company's West Coast operations. The … Read the whole story