DailyBreak has launched a mobile app with its first mobile branded campaign. In some sense, this model of branded gaming makes a bit more sense on devices than on the … Read the whole story
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized businesses to the rewards-based platform. The … Read the whole story
The large-scale adoption of mobile payments faces customer sat issues on two fronts. Any mobile payments discussion generally involves the issue of why a … Read the whole story
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ad format tailor-made for the Windows 8 operating … Read the whole story
Consumers want to know that brands value customer preferences and behavioral data by treating the information with respect. Etiquette will become more important this … Read the whole story
MSN is expected to announce a partnership with mobile-focused video news network Newsy. Similar to other publisher partnerships, Newsy plans to coordinate with MNS's … Read the whole story
The statistics don't lie: Gaming sites really do produce better return on investment for online advertisers. Gaming sites are producing better engagement rates than … Read the whole story
Google-owned Motorola has appointed Publicis Groupe's Digitas to handle global media duties. Those duties, which were shifted without a formal review, had previously been … Read the whole story
Local search continues to be the focus of engines looking to capture market share. Blekko and Yandex launched mobile browsing features Tuesday that serve … Read the whole story
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges that brands need to overcome. Shipping costs, duties … Read the whole story
One trend we're seeing is TV networks ramping up efforts for a world where long-form content is widely distributed via the web, mobile devices, … Read the whole story
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the year ahead, according to a new report from … Read the whole story
I've built my career on providing creative, strategic solutions to marketing problems. I've worked with small and sometimes a bit larger groups of intelligent … Read the whole story
Music and entertainment app Shazam has started a new service to measure the impact and effectiveness of TV campaigns. Shazam says it combines third-party … Read the whole story
E3 has once again come and gone, but this year the stakes were even larger than usual. We're on the cusp of the next … Read the whole story
Most Web users have expectations about privacy that appear to be at odds with current practices of ad companies, according to a report released … Read the whole story
BuzzFeed has been hit with a copyright infringement complaint that could have a significant impact on how publishers aggregate images for slideshows.The lawsuit, filed … Read the whole story
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to join the 1 million advertisers club, thanks to … Read the whole story
Today's media landscape brings greater creative flexibility, control and opportunity. Digital and new media content allows creatives to push the envelop without the restrictions … Read the whole story
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving data warehousing and cross-platform measurement. The RFP looks … Read the whole story
A new Columbia College study of the most popular YouTube channels explodes the myth that videos have to be super short to be super … Read the whole story
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, digital, for the company's West Coast operations. The … Read the whole story