MoBlog
by Steve Smith, Staff Writer
Despite the enormous amount of prime-time retail site viewing on tablets, specialty retailers so far are ignoring this third screen. Most are hoping their standard desktop sites won't frustrate users … Read the whole story
by Laurie Sullivan
Apple, CVS Caremark, Costco Wholesale and others are ill-prepared to take on changes Google will make to its mobile search algorithm. In fact, only … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Vine inspired creativity because of its constraints. In the first branded videos I have seen on Instagram, it seems marketers will have to resist … Read the whole story
by Mark Walsh
The mobile app market globally will grow 85% to $27 billion this year as apps remain a key factor in the battle among mobile … Read the whole story
COMMENTARY
by Anne Czernek
As an advertising channel, mobile has proven to be effective: the average mobile campaign has a positive branding impact at a magnitude of 2-5x … Read the whole story
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by Joe Mandese
Local and national news is the primary form of programming being viewed by mobile users accessing broadcast TV via mobile devices, according to estimates … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Robi Ganguly serves up several tips for optimizing apps in stores. Being found among millions of apps creates one of the biggest challenges. Marketers … Read the whole story
by Tyler Loechner
Telmar Group's AD Giraffe app, a quick, easy way for media planners to input their own data and receive reach and frequency estimates back … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
If you read my post last week, "Why CPMs May Go Down to Zero," you'd think that I was bearish on online media. Truth … Read the whole story
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by Wendy Davis
Search engines are increasingly blurring the differences between paid ads and organic listings, the Federal Trade Commission said on Tuesday. The FTC pointed to … Read the whole story
COMMENTARY
by David Goetzl
If Don Draper is right, Apple is wrong. The "Mad Men" character uses the creative strategy that "if you don't like what's being said, … Read the whole story
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by David Goetzl
Watchwith, which offers technology that allows TV content to sync with digital platforms, has pulled in $5 million in a funding round from an … Read the whole story
by Mark Walsh
Veteran agency executive and mobile expert Eric Bader is joining social data-driven ad network RadiumOne as its first chief marketing officer. Bader was most … Read the whole story