MoBlog
Despite the enormous amount of prime-time retail site viewing on tablets, specialty retailers so far are ignoring this third screen. Most are hoping their standard desktop sites won't frustrate users … Read the whole story
Apple, CVS Caremark, Costco Wholesale and others are ill-prepared to take on changes Google will make to its mobile search algorithm. In fact, only … Read the whole story
COMMENTARYVine inspired creativity because of its constraints. In the first branded videos I have seen on Instagram, it seems marketers will have to resist … Read the whole story
The mobile app market globally will grow 85% to $27 billion this year as apps remain a key factor in the battle among mobile … Read the whole story
- COMMENTARY
As an advertising channel, mobile has proven to be effective: the average mobile campaign has a positive branding impact at a magnitude of 2-5x … Read the whole story
Local and national news is the primary form of programming being viewed by mobile users accessing broadcast TV via mobile devices, according to estimates … Read the whole story
- COMMENTARY
Robi Ganguly serves up several tips for optimizing apps in stores. Being found among millions of apps creates one of the biggest challenges. Marketers … Read the whole story
Telmar Group's AD Giraffe app, a quick, easy way for media planners to input their own data and receive reach and frequency estimates back … Read the whole story
- COMMENTARY
If you read my post last week, "Why CPMs May Go Down to Zero," you'd think that I was bearish on online media. Truth … Read the whole story
Search engines are increasingly blurring the differences between paid ads and organic listings, the Federal Trade Commission said on Tuesday. The FTC pointed to … Read the whole story
- COMMENTARY
If Don Draper is right, Apple is wrong. The "Mad Men" character uses the creative strategy that "if you don't like what's being said, … Read the whole story
Watchwith, which offers technology that allows TV content to sync with digital platforms, has pulled in $5 million in a funding round from an … Read the whole story
Veteran agency executive and mobile expert Eric Bader is joining social data-driven ad network RadiumOne as its first chief marketing officer. Bader was most … Read the whole story
