MoBlog
by Steve Smith, Staff Writer
When The Onion satirized USA Network programming in a mock entertainment spot, USA joined the joke. Imagine a day when media companies can use social channels to have good-hearted fun … Read the whole story
by Mark Walsh
Messaging apps like WhatsApp and Snapchat have gained increasing attention for the sheer volume of activity their users generate. The fast-growing use of these … Read the whole story
COMMENTARY
by Jeff Glueck
Anyone who has recently upgraded a smartphone from one that runs on a 3G network (say, the iPhone 4) to one that streams video … Read the whole story
by Laurie Sullivan
Coupons.com, known for its discounts and relationships with consumer products goods companies, will release a free voice-activated app Thursday for Google Glass. It puts … Read the whole story
COMMENTARY
by David Petersen
In 1995, automated trading transformed the New York Stock Exchange, and that same system of real-time bidding has been transforming the online display advertising … Read the whole story
by Karl Greenberg
Porsche Cars North America is launching a marketing campaign called "Code of the Curve." The campaign integrates a smartphone app with a Speed Channel … Read the whole story
COMMENTARY
by Jamie Goin
On Oct. 6, 1845, when the first organized baseball game was played in Hoboken, N.J., (the game was three innings, and the final score … Read the whole story
by Laurie Sullivan
As summer months spark a heightened consumer interest in travel, marketers respond by stepping up market-related strategies in search engine and programmatic display media. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search marketers lean on programmatic display buying more often these days. Perhaps it reminds them of search engine marketing. It turns out that U.S. … Read the whole story
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by Mark Walsh
As part of its initiative to simplify advertising on Facebook, the company on Wednesday announced updates to analytic reports through the Ads Manager tool … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Small businesses sure are getting a lot of attention in the world of mobile commerce. Square, the mobile payment platform, just introduced a digital … Read the whole story
by Mark Walsh
Mobile ad network Millennial Media has formed a partnership with Mullen's Mediahub unit that will give the agency early access to new ad technologies … Read the whole story
by David Goetzl
A week after Kantar looked to offer cross-platform ratings in the U.K. that would serve as a currency, Nielsen has begun testing a service … Read the whole story
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by P.J. Bednarski
The online video network and advertising solutions company announced plans to go public about a month ago and took the plunge this morning. Its … Read the whole story