MoBlog
by Steve Smith, Staff Writer
Hey, mobile marketers! Here is a challenge. How do you target mobile users during sex, anyway? Is this a branding opportunity -- or do you think there is a chance … Read the whole story
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by Mark Walsh
The Interactive Advertising Bureau and Mobile Marketing Association issued final measurement guidelines for mobile application and mobile Web advertising in conjunction with the Media … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Too many companies overlook customer reviews. Daniel Burstein analyzed the data to determine the type of content being overlooked by marketers. It all boiled down … Read the whole story
by Gavin O'Malley
Separate and apart from the purchase of goods on a mobile device, "proximity mobile payments" -- which require consumers to scan, tap, swipe or … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Okay, now I think I've seen it all: there is a new social network, Bootifly.com, devoted to your butt (well, not just yours, but … Read the whole story
by Karl Greenberg
The program involves Lexus giving Kogeto "Joey" panoramic cameras to editors of the different titles. The task: put the 360-degree cameras on the cars, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There are still a lot of questions around mobile commerce. Not about whether it's happening, if it's big or any of that. The issues … Read the whole story
by Aaron Baar
The company, which has been a longtime sponsor of Rivera's Yankees, has launched a digital campaign, "My Favorite Mo-ment," through which fans can share … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
I had the chance to speak with Eric Bosco, the recently appointed CEO of ChoiceStream, about all things programmatic. Our conversation ranged from real-time … Read the whole story
by Aaron Baar
In three new television spots, the prepaid carrier shows that while other wireless companies may be robbing consumers with hidden charges, Boost does the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Women control more than $7 trillion in domestic spending and purchase decisions for 85% across major categories, but a recent study on profiles or … Read the whole story
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by David Goetzl
Comedy Central is adding a paid element to its CC: Stand-Up brand. After launching a free app last month, the network is debuting an … Read the whole story
by Wayne Friedman
Media and marketing acquisition deals -- and their relative pricing -- remained the same for the first six months of 2013 versus the second … Read the whole story
by Gavin O'Malley
Putting its money where its mobile mouth is, comparison-shopping site Shopzilla has acquired mobile commerce startup Zappli. Shopzilla plans to integrate Zappli's technology into … Read the whole story