MoBlog
by Steve Smith, Staff Writer
In the umpteenth attempt to turn consumer attention to digital marketing into redeemable rewards, a new company promises to help underwrite your data plan in exchange for engagement. Read the whole story
by Laurie Sullivan
A study on more than 300 U.S. AdWords accounts from 12 key verticals reveals that 88% of site visitors driven to a destination by … Read the whole story
COMMENTARY
by Chris Marentis
Hashtags on Twitter, Tumbler, and Google+ and now Facebook, are becoming a powerful tool in a marketer's multichannel arsenal -- particularly given their effectiveness … Read the whole story
by Sarah Mahoney
The analysis, "The State Of Retailing Online 2013: Marketing & Merchandising," finds that, on average, 28% of emails sent are first opened on a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Paid-search budgets continue to dominate media marketing investments for retailers. The U.S. companies will invest about 40% of their $7.6 million aggregate marketing budget … Read the whole story
by Steve Smith
The stand-alone streaming media device market remains small, but Apple TV is responsible for a majority of sales. According to a new report, it … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Lots of insights around mobile commerce were bandied about at the MediaPost OMMA mCommerce conference in New York yesterday. By the end of the … Read the whole story
by Wendy Davis
Technology companies that track consumers as they shop in brick-and-mortar stores will work with privacy advocates, regulators and the think tank Future of Privacy … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Promoting mobile apps may seem more difficult than creating the app itself. Here's an app that may help marketers get the word out. Snapguide … Read the whole story
by Laurie Sullivan
Yahoo's profits rose 46% in the second quarter, but sales came in nearly flat compared with the year-ago quarter, as Yahoo CEO Marissa Mayer … Read the whole story
by Wayne Friedman
Looking to separate itself from other TV distributors, Dish Network is allowing third parties to develop mobile apps for its Hopper set-top box. The … Read the whole story
by Gavin O'Malley
Data-driven ad-targeting firm Media6Degrees has acquired mobile media-buying and targeting start-up EveryScreen Media. With the help of EveryScreen, Media6Degrees hopes to offer clients better … Read the whole story
by Wendy Davis
The 2nd Circuit Court of Appeals on Tuesday refused to grant TV networks a new opportunity to argue for an injunction shutting down online … Read the whole story
by Tyler Loechner
More and more advertisers are stepping into the mobile arena, and a good number of them are involved or getting involved with real-time bidding … Read the whole story
by Tyler Loechner
In recent months, two of the hottest topics in the world of advertising have been mobile and real-time bidding (RTB). Both methods have been … Read the whole story