The conversation is over, claims analytics firm Flurry. Mobile ads are the chief source of monetization for this new medium -- apps. Users show little taste for paying for access, … Read the whole story
One of Yelp's new food ordering partners fielded over 1000 new restaurant inquiries in the days after the announcement. The company expects a quadrupling … Read the whole story
Understand context, device differences and a data plan before dipping seriously into cross-screen marketing campaigns. Read the whole story
Over the past two weeks, three of the nation's top four wireless carriers have introduced device upgrade plans that allow consumers to pay monthly … Read the whole story
In a digital marketing survey we send to brand marketers and agencies, we ask for the topics they're most interested in right now. Mobile … Read the whole story
In an effort to provide a more complete picture of all TV viewing, CBS now says it will periodically release audience data across all … Read the whole story
After the Myrtle Beach Chamber of Commerce built a mobile-optimized site to attract potential city visitors and support local businesses, about 30% of Web … Read the whole story
A privacy proposal calling for mobile app developers to provide consumers with so-called "short-form notice," which explains data collection practices in one or two … Read the whole story
Sometimes it's the simple, little things that influence commerce. A study out this week took a look at gas and convenience store purchases and … Read the whole story
Google reported generating $13.1 billion -- or 93% of consolidated revenue -- from advertising in the second quarter of 2013, up 20% from the … Read the whole story
Every week seems to bring another social-media slip-up -- whether from a politician, publication, celebrity or brand. Before the initial public disgust, embarrassment and … Read the whole story
Marketers spent 16% more on paid-search campaigns in Q2 2013, compared with the prior year, but the cost per click continues to rise across … Read the whole story
Chaotic Moon has acquired digital ad start-up ThoughtLeadr, the software and mobile app development firm said Thursday. Chaotic Moon CEO Ben Lamm said ThoughtLeadr … Read the whole story