by Steve Smith
Trying to get marketers beyond clicks and impressions, Qriously tries to start longer-running conversations with consumers by opening with a question instead a call … Read the whole story
by Laurie Sullivan
Publishers have a new tool helping to convince brands like AT&T, Garnier, General Motors, Olay, and Verizon to allocate advertising dollars on their sites, … Read the whole story
by Laurie Sullivan
Google's investment in a Taiwanese semiconductor subsidiary will give the company a 6.3% interest in Himax Technologies, with an option to make an additional … Read the whole story
by Mark Walsh
A new study by digital agency 360i suggests that U.S. Twitter users are more focused on self-expression and validation, while their counterparts across the … Read the whole story
by Wayne Friedman
Not only is tablet ownership growing, but those using TV-centric apps are on the rise. The highest usage of TV apps comes with watching … Read the whole story
by Sarah Mahoney
"Taking a cue from Spotify, we wanted to do something unique and useful in the fitness category," Matt Anderson, creative director at Struck, which … Read the whole story
by Aaron Baar
People are regularly using apps from programmers, content providers and OTT companies to consume or supplement the content they would normally get on their … Read the whole story
by Gavin O'Malley
Trying to put an old brand in the brightest digital light, "The Hollywood Reporter" has named Daniel Strauss as its new general manager of … Read the whole story
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by Laurie Sullivan
Google, Yahoo and Microsoft, the top three companies on comScore's monthly top U.S. Web site ranking report, released Q2 2013 earnings reports the same … Read the whole story
by Wendy Davis
A Georgia resident who allegedly sent millions of people deceptive SMS messages offering free iPhones has settled Federal Trade Commission charges by agreeing to … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Some apps seem to be well suited to high flyers. Earlier this year I wrote about how Magellan Jets, a Boston-based private aviation company, … Read the whole story
COMMENTARY
by Kate Reinmiller
Understand context, device differences and a data plan before dipping seriously into cross-screen marketing campaigns. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
After the Myrtle Beach Chamber of Commerce built a mobile-optimized site to attract potential city visitors and support local businesses, about 30% of Web … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
It is time to start thinking harder about the forms and roles mobility will take. History is one way to free our imaginations from … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Sometimes it's the simple, little things that influence commerce. A study out this week took a look at gas and convenience store purchases and … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Last November, when former Obama administration official Peter Swire was named co-chair of a group that is trying to create do-not-track standards, people hoped … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
IZ-ON, the in-store digital video network previously known as Premier Retail Networks, has launched a Hispanic advertising network which it claims reaches 34 million … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Of late, we've heard a very vocal minority complain about YouTube's value proposition to content creators.A simple Google search can yield what kind of … Read the whole story