Mobile activation of collectible trading cards seems like a no-brainer. But legendary card publisher Topps is only starting to test whether its older-skewing demographic understands or wants to use the … Read the whole story
Trying to get marketers beyond clicks and impressions, Qriously tries to start longer-running conversations with consumers by opening with a question instead a call … Read the whole story
Publishers have a new tool helping to convince brands like AT&T, Garnier, General Motors, Olay, and Verizon to allocate advertising dollars on their sites, … Read the whole story
Google's investment in a Taiwanese semiconductor subsidiary will give the company a 6.3% interest in Himax Technologies, with an option to make an additional … Read the whole story
A new study by digital agency 360i suggests that U.S. Twitter users are more focused on self-expression and validation, while their counterparts across the … Read the whole story
Not only is tablet ownership growing, but those using TV-centric apps are on the rise. The highest usage of TV apps comes with watching … Read the whole story
"Taking a cue from Spotify, we wanted to do something unique and useful in the fitness category," Matt Anderson, creative director at Struck, which … Read the whole story
People are regularly using apps from programmers, content providers and OTT companies to consume or supplement the content they would normally get on their … Read the whole story
Trying to put an old brand in the brightest digital light, "The Hollywood Reporter" has named Daniel Strauss as its new general manager of … Read the whole story
Google, Yahoo and Microsoft, the top three companies on comScore's monthly top U.S. Web site ranking report, released Q2 2013 earnings reports the same … Read the whole story
A Georgia resident who allegedly sent millions of people deceptive SMS messages offering free iPhones has settled Federal Trade Commission charges by agreeing to … Read the whole story
Some apps seem to be well suited to high flyers. Earlier this year I wrote about how Magellan Jets, a Boston-based private aviation company, … Read the whole story
Understand context, device differences and a data plan before dipping seriously into cross-screen marketing campaigns. Read the whole story
After the Myrtle Beach Chamber of Commerce built a mobile-optimized site to attract potential city visitors and support local businesses, about 30% of Web … Read the whole story
It is time to start thinking harder about the forms and roles mobility will take. History is one way to free our imaginations from … Read the whole story
Sometimes it's the simple, little things that influence commerce. A study out this week took a look at gas and convenience store purchases and … Read the whole story
Last November, when former Obama administration official Peter Swire was named co-chair of a group that is trying to create do-not-track standards, people hoped … Read the whole story
IZ-ON, the in-store digital video network previously known as Premier Retail Networks, has launched a Hispanic advertising network which it claims reaches 34 million … Read the whole story
Of late, we've heard a very vocal minority complain about YouTube's value proposition to content creators.A simple Google search can yield what kind of … Read the whole story