MoBlog
Marketers can learn more from games than attempting to modify behaviors via rewards and achievements. The other side of gamification is understanding how game aesthetics are uniquely absorbing. Read the whole story
LinkedIn on Tuesday formally launched its new native ad units that appear in users' feeds and look like regular posts except for the "Sponsored" … Read the whole story
- COMMENTARY
Understanding whether, where, and how physical retail shoppers want to be mobilized will be the next stage for merchants. What will it take for … Read the whole story
Wall Street may not have warmed to Facebook yet -- but the company is expected to report another solid quarter on Wednesday, fueled by … Read the whole story
- COMMENTARY
It's not always easy to convince management to implement a specific strategy -- especially mobile. Kristina Kledzik serves up tips to support optimizing mobile … Read the whole story
More TV disruption is on the way. Aereo, the renegade Internet-delivered TV service, is hoping that one in four current TV users -- 25% … Read the whole story
COMMENTARYThere are obviously many moving parts around mobile payments. We've written quite a bit about the how to pay, using various forms of mobile … Read the whole story
Some 22% of search visitors cite ads as what they like least about Bing, Google and Yahoo search engines -- while three out of … Read the whole story
Netflix plans to stick with its current price structure even as content costs escalate. CEO Reed Hastings said $7.99 a month is "pretty close … Read the whole story
New research shows that Americans over the age of 50 are increasingly making digital media part of their lives. Case in point -- 80% … Read the whole story
Joe Ripp has been named CEO of Time Inc., replacing outgoing CEO Laura Lang, who is due to leave the company after it spins … Read the whole story
- COMMENTARY
As search engine marketing continues to support content marketing, we're finding new ways for video to augment campaigns. Video should showcase a company's culture, … Read the whole story
