by Mark Walsh
Shopkick reports that people can buy select items and earn rewards through its updated app from more than 30 stores, including Target, Macy's, Best … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It all started with a broken coffee pot. My trusty old Kitchen Aid died yesterday. It was rather expected eventually, since the unit was … Read the whole story
by Gavin O'Malley
Leaving domestic adoption rates in the dust, emerging markets are increasingly responsible for the majority of mobile growth. In June, more than 261 million … Read the whole story
COMMENTARY
by Alex Romanov
Although no brand is going to unleash an NSA-style snooping campaign, it still must address customers' anxieties when analyzing mobile data for marketing purposes. … Read the whole story
by Laurie Sullivan
Consumers got an early start shopping for back-to-school stuff this year looking for bargains like free shipping. In fact, 94% of shoppers in a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Chango, which built a programmatic platform for real-time data-driven marketing, rolled out a retargeting tool Wednesday that brings search engine signals into the Facebook … Read the whole story
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by Mark Walsh
Foursquare on Tuesday opened up its self-serve ad platform more widely after testing the service with select New York City businesses in recent months. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Of course the study comes from Innovid, which is a pioneer in the interactive ad business. But stats from its latest benchmark study are … Read the whole story
by Wayne Friedman
A second-screen device may be the only TV screen as well as a key factor in multi-screen activity, according to a study from NPD … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
Thinking seasonally this summer, the IAB recently released a study on the path to purchase of skincare products and suntan lotion. In partnership with … Read the whole story
by Mark Walsh
More than half (58%) of smartphone owners, or a third of all adult U.S. shoppers, regularly showroom and buy products from online retailers while … Read the whole story
COMMENTARY
by Kerry Bianchi, Columnist
It's no longer enough to just spend money in digital -- now the game is about having the right analytics, metrics and KPIs to … Read the whole story
by Mark Walsh
Mobile industry veteran Michael Becker has joined London-based mobile agency Somo as marketing development and strategic advisor for North America in its San Francisco … Read the whole story
by Wayne Friedman
Facebook TV-related content is estimated to be approximately five times that of all other social networks combined. TV-related activity was particularly high for Facebook … Read the whole story
by Wendy Davis
Hulu argues in new court papers that it does not violate a federal video privacy law by sharing "anonymous" data about viewers with ad … Read the whole story
by Laurie Sullivan
The rise in programmatic buying continues to drive the decline in premium display ad sales, according to an analyst report published Tuesday. The findings … Read the whole story