MoBlog
A rare but candid discussion of mobile's challenges for marketers and publishers happened yesterday at OMMA Premium Display in LA. We need more cases to give advertisers greater confidence in … Read the whole story
Shopkick reports that people can buy select items and earn rewards through its updated app from more than 30 stores, including Target, Macy's, Best … Read the whole story
COMMENTARYIt all started with a broken coffee pot. My trusty old Kitchen Aid died yesterday. It was rather expected eventually, since the unit was … Read the whole story
Leaving domestic adoption rates in the dust, emerging markets are increasingly responsible for the majority of mobile growth. In June, more than 261 million … Read the whole story
- COMMENTARY
Although no brand is going to unleash an NSA-style snooping campaign, it still must address customers' anxieties when analyzing mobile data for marketing purposes. … Read the whole story
Consumers got an early start shopping for back-to-school stuff this year looking for bargains like free shipping. In fact, 94% of shoppers in a … Read the whole story
COMMENTARYChango, which built a programmatic platform for real-time data-driven marketing, rolled out a retargeting tool Wednesday that brings search engine signals into the Facebook … Read the whole story
Foursquare on Tuesday opened up its self-serve ad platform more widely after testing the service with select New York City businesses in recent months. Read the whole story
- COMMENTARY
Of course the study comes from Innovid, which is a pioneer in the interactive ad business. But stats from its latest benchmark study are … Read the whole story
A second-screen device may be the only TV screen as well as a key factor in multi-screen activity, according to a study from NPD … Read the whole story
- COMMENTARY
Thinking seasonally this summer, the IAB recently released a study on the path to purchase of skincare products and suntan lotion. In partnership with … Read the whole story
More than half (58%) of smartphone owners, or a third of all adult U.S. shoppers, regularly showroom and buy products from online retailers while … Read the whole story
- COMMENTARY
It's no longer enough to just spend money in digital -- now the game is about having the right analytics, metrics and KPIs to … Read the whole story
Mobile industry veteran Michael Becker has joined London-based mobile agency Somo as marketing development and strategic advisor for North America in its San Francisco … Read the whole story
Facebook TV-related content is estimated to be approximately five times that of all other social networks combined. TV-related activity was particularly high for Facebook … Read the whole story
Hulu argues in new court papers that it does not violate a federal video privacy law by sharing "anonymous" data about viewers with ad … Read the whole story
The rise in programmatic buying continues to drive the decline in premium display ad sales, according to an analyst report published Tuesday. The findings … Read the whole story
