by Mark Walsh
Video ads are coming to Facebook. The social network plans to ask up to $2.5 million a spot for a daylong run of TV-style … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Time spent online is set to surpass TV this year, eMarketer says. The main culprit is mobile, which has both expanded and liberated the … Read the whole story
by Aaron Baar
"One of the things we've noticed is these [streaming companies'] business models have changed, and as they've moved to a 'freemium'-type model, adoption has … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
With all the talk about second screens and multiplatforms and the challenges ahead, it's a good time to reflect on where the television marketplace … Read the whole story
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by Gavin O'Malley
If not overnight, Google is about to establish a presence in 7,000 physical locations across the country. Interrupting an existing deal with AT&T, Starbucks … Read the whole story
COMMENTARY
by Ted May
The Baby Boomers are aging. Their parents are already aged. Those in the sixth and particularly the seventh age are experiencing diminished faculties of … Read the whole story
by Mark Walsh
Yelp reported a 69% gain in revenue in the second quarter, fueled by continued growth in local and mobile advertising by small and medium-sized … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the findings of a new GfK report, defining the actual viewing habits and preferences of subscribers to Netflix Watch Instantly, Amazon Prime … Read the whole story
by Gavin O'Malley
Hulu is scheduling a raft of original content. For starters, Hulu plans to debut six episodes of "The Wrong Mans" by early November, co-produced … Read the whole story
by Mark Walsh
To help brands broaden their exposure beyond its walls, Facebook has begun allowing users to embed public posts from Facebook pages on their own … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The mobile wallet continues its molasses march forward. Following delayed and retooled pilots in Austin and Salt Lake City, the carrier consortium Isis announced … Read the whole story
by Laurie Sullivan
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed a $3 million Series A funding round. The investment, led by Cedar Fund … Read the whole story
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by Amy Corr
Random iPhone App of the week: The Saturday Evening Post is available for use on an iPad or iPhone, powered by YUDU Media. The … Read the whole story
by Tyler Loechner
Triton Digital, operators of the a2x programmatic audio exchange, are expected to announce a partnership with Semcasting later this morning that will allow advertisers … Read the whole story
by Laurie Sullivan
Fresh off the management-led buyout from Dentsu, IgnitionOne appoints John Ragals Global COO to leverage his expertise in agency relationships and technology strategies. Most … Read the whole story