by Laurie Sullivan
The YouTube audience is switching to mobile faster than the company's engineers can build the tools to support the change. YouTube, along with Google … Read the whole story
COMMENTARY
by Joe Gillespie
When combined with mobile-activated calls to action, a geofencing model can deliver highly customized and contextually relevant content to people both inside and outside … Read the whole story
by Mark Walsh
Downloading free apps is fast approaching listening to music as the most popular activity on iTunes. The proportion of iTunes users listening to music … Read the whole story
COMMENTARY
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VPAID is the standard for video, but MRAID is the mode for mobile. The industry no doubt is trying, but guest blogger Michael Tuminello … Read the whole story
by Steve Smith
Google's Chromecast will enjoy wider support from some of the most popular mobile video apps, including Hulu, HBO and Pandora. An interesting battle is … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
The increase of real-time bidding (RTB) spend on desktop has soared over the past few years, growing from $986 million in 2011 to an … Read the whole story
by Mark Walsh
SMBs are increasingly embracing mobile and social media as tools to help promote and run their businesses. The role of mobile in particular goes … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
News360 is using the same personalization algorithms and machine learning techniques that it uses on news content to match the right sponsored content with … Read the whole story
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by Laurie Sullivan
Google has turned toward automation, allowing marketers to query real-time data and immediately use the information to manage Web content, determine the demand for … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile barcode scanning can lead to more than websites and rich experiences. I was reminded of this earlier this week when one of my … Read the whole story
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by Mark Walsh
Yahoo has acquired social Web browser Rockmelt. It continues to snap up engineering talent and technology at a torrid pace to enhance its online … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some consumers prefer apps, while others prefer search on mobile engines. Interestingly, the top 10 U.S. mobile smartphone apps are either directly search-focused or … Read the whole story
by Wendy Davis
The Association for Competitive Technology's ACT 4 Apps -- which includes Apple, Microsoft, Facebook, BlackBerry, PayPal, AT&T and Verizon -- says it will conduct … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Digital out-of-home network Monster Media has acquired LocaModa, which helps DOOH networks and advertisers integrate social media content into their campaigns, including mobile and … Read the whole story
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by Fern Siegel
National CineMedia, which operates the country's largest cinema advertising network, reported that total revenues jumped 11.5% to $122.8 million in the second quarter of … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Now that a federal judge has ruled that Apple "changed the face of the e-book industry" by conspiring with publishers to raise the price … Read the whole story
by Gavin O'Malley
A new study noted that successful specialty retailers are prioritizing technology investments, organizational incentives and attribution metrics that drive online and in-store growth. Which … Read the whole story
COMMENTARY
by Tammy Chung
How can marketers facilitate more intimate interactions for consumers in the midst of a physically disconnected age? Can you leverage the power of our … Read the whole story
by Mark Walsh
Jeff Lanctot, former chief media officer at Razorfish, confirmed on Friday that he is leaving the digital agency he initially joined more than a … Read the whole story