MoBlog
by Steve Smith, Staff Writer
Video, product info, nutrition details, and how-tos are all fair uses of mobile activations. But how about using them to get the right story to a person at the right … Read the whole story
by Sarah Mahoney
Ted Vaughan, a partner in BDO's retail and consumer product practice, says that for one thing, digital shopping is changing kids' expectations; for another, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It appears that some retailers don't yet accept many aspects of mobile commerce. While research studies generally identify viewpoints to help forecast where something … Read the whole story
by Wayne Friedman
Twitter's social media volume does have a "significant" effect on live TV show ratings -- about a third of the time. The volume of … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
New research from Nielsen validates what marketers have been banking on for awhile. There is a relationship between Twitter conversations about a specific TV … Read the whole story
by Mark Walsh
Facebook on Tuesday said it would begin publishing blog posts dedicated to explaining ongoing changes to the news feed, the central feature of the … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
New research from video technology company, Unruly, examines 12 television commercials from Super Bowl XLVII, which aired on February 3, 2013, to uncover why … Read the whole story
by Laurie Sullivan
Marketers wondering how their optimization efforts will pay off need only look at the small chunks of hyper-relevant targeted information that emphasize a movement … Read the whole story
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by Mark Walsh
WiFi provider Boingo Wireless has introduced a new advertising option aimed at helping marketers drive app downloads. The new ad offering allows mobile users … Read the whole story
by Karl Greenberg
Samsung is launching a reality series, "SOS Island: Survival of the Smartest," where the Samsung Galaxy S4 Zoom and NX, the competitors' companions, get … Read the whole story
by Mark Walsh
Online radio service Pandora said listener hours in July were up 14% from a year ago to 1.28 billion, marking a continued slowdown in … Read the whole story
COMMENTARY
by Maria Bailey, Columnist
It's Back to School season for moms, and perhaps as a marketer you have overlooked the opportunity to tap into mom's wallet because you … Read the whole story