MoBlog
by Steve Smith, Staff Writer
At the bleeding edge of targeting sophistication in mobile is the emerging art of geoconquesting. One local mobile ad network is seeing a spike in campaigns that specifically target people … Read the whole story
by Mark Walsh
Millennial Media on Tuesday agreed to acquire Jumptap in a merger of two of the industry's top mobile ad networks, in a deal valued … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to an eMarketer report, Email Benchmarks: Key Metrics and Trends for 2013, nearly one in three emails sent in North America during Q1 … Read the whole story
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by Gavin O'Malley
Continuing its mobile reinvention, Groupon has acquired mobile discovery app Plumfare for an undisclosed sum. Groupon, however, is being oddly quiet about the transaction. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile consumers continue to use their phones for shopping but for paying, not so much. Smartphones are used throughout the path to purchase and … Read the whole story
by Mark Walsh
The mobile shift is leading people to spend more time on devices, upping the conversions taking place on mobile. Nearly a third (31%) of … Read the whole story
COMMENTARY
by Michael Dale
As more companies and viewers consume online video, content producers recognize the need for a standard way to get their content to all viewers … Read the whole story
by Mark Walsh
Addressing one of its users' biggest complaints, Yelp is now allowing people to post reviews directly through its mobile app rather than only via … Read the whole story
COMMENTARY
by Sveta Doucet
Despite its appeal, many marketers struggle to unlock the value and potential of big data, given how unwieldy and complex it can be. Recently, … Read the whole story
by Wendy Davis
Viacom has resolved a text-spam lawsuit by agreeing to pay $3,000 to Tennessee resident Eric Mock, who alleged that the media company sent her … Read the whole story
by Tanya Gazdik
The global marketing research industry fared better than expected in 2012, propelled largely by syndicated services and acquisitions, according to the American Marketing Association. … Read the whole story
COMMENTARY
by Tom Telesco
To all the CMOs out there, ask yourself: Are you using media barter to your best advantage? If not, let your media barter agency … Read the whole story
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by Amy Corr
InMobi named Manish Dugar as vice president, finance and legal in a global capacity. Read the whole story