MoBlog
by Steve Smith, Staff Writer
On Day One of the Mobile Insider Summit, speakers engaged the audience on some of the ways mobility is challenging traditional notions of the media plan, consumer insight and paths … Read the whole story
by Mark Walsh
In a follow-up to its report last week comparing app usage on iPhones and iPads, Flurry takes a similar look at how use differs … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a Millennial Media/comScore Study, mobile phone penetration is nearing 100% of the world's population, with more devices than people. As a result, … Read the whole story
by Laurie Petersen
The billion-dollar question is: "How will consumers define the device? Is it a mini-tablet that happens to have a phone app? Or a phone … Read the whole story
COMMENTARY
by Kathleen Stockham
Okay, sure I admit it. I added the "Sharknado" name to my column purely for the shock value and hope of trolling for clicks. … Read the whole story
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by Mark Walsh
David Ervin, director, integrated marketing, Hillshire Farms and Liz Ross, president, BPN North America, concede that the CPG industry has lagged in mobile, befitting … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The first time I bumped into mobile startup Scanbuy was at a MediaPost conference in New York several years ago. After a demo, I … Read the whole story
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by Mark Walsh
When it comes to practical ways to target mobile users in context, Jeremy Lockhorn, VP, emerging media at Razorfish, pointed to geoconquesting -- hitting … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
There is still magic to a phone call. Think of the big Carly Rae Jepsen hit "Call Me, Maybe." It wasn't "Text Me, Maybe" … Read the whole story
by Laurie Sullivan
Groupon opened its affiliate marketing program globally Monday, launching the Groupon Partner Network and reporting infrastructure to manage all the company's efforts related to … Read the whole story
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by Gavin O'Malley
Not content with its current video output, NBC News Digital Group has assembled an in-house production team to create streaming media specifically for social, … Read the whole story
by Laurie Sullivan
Scanbuy has entered into a long-term exclusive license agreement with Microsoft for its tag technology, allowing Microsoft Tag clients to migrate from one platform … Read the whole story
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by Joe Mandese
On the heels of last week's deal naming Adap.tv its primary automation platform for targeting and buying TV and video inventory, Interpublic this morning … Read the whole story