by Tyler Loechner
Mobile advertising represented roughly 41% of Facebook's ad revenue during Q2 2013, and the social media giant appears to have its sights set even … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As the brand marketer presentations at the Mobile Insider Summit all demonstrate, targeting "contexts" forces us into a richer understanding of who the customer … Read the whole story
by Laurie Sullivan
Marketers scrambling to understand mobile search campaigns once thought it easier to build and launch an app. Now, when it comes to investing budgets … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Over the course of three days at the MediaPost Mobile Insider Summit, one of the phrases that came up almost as much as the … Read the whole story
by Mark Walsh
After announcing the launch of embedded posts last month with a small group of sites, Facebook on Wednesday opened the feature widely to all … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There's still some serious distance between the mobile and the physical worlds. On a recent trip through Dallas, I experienced yet another disheartening disconnect. … Read the whole story
by Laurie Petersen
Samsung's Galaxy Tab jumped 5.8 percentage points year-over-year while Kindle Fire lost 11.4 share points, according to the latest MobileSTAT reports from Jumptap, the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Just because someone owns a smartphone doesn't mean they use it to conduct a search, make a purchase, download a white paper, or complete … Read the whole story
by Mark Walsh
Yahoo this spring made a $1 billion bet when it acquired Tumblr that the social blogging service would help expand its audience and eventually … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Tablets might be the ideal video viewing device for ads. That's the finding of a research report by IPG Media Lab and YuMelooking into … Read the whole story
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by Mark Walsh
A lack of standard metrics in mobile is often cited as one of the barriers to higher levels of ad spending in the medium. … Read the whole story
COMMENTARY
by Maryanne Conlin
A popular article today on MediaPost, "Hillshire Farms Ups Mobile Reach," obviously attracts viewers in our industry since we all snarf up any tidbit … Read the whole story
by Mark Walsh
Facebook CEO Mark Zuckerberg has announced the social network is joining with six other technology companies to help provide Internet access to the more … Read the whole story
COMMENTARY
by Dan Morris
With all eyes on the company's long-term revenue strategy, Facebook has found that performance-driven advertising is a better way to make money than simply … Read the whole story
by Tyler Loechner
Ad networks are bracing for the loss of some of the most valuable inventory in the exchange-based media marketplace, as News Corp. takes its … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Apparently it was Blaise Pascal who once wrote, "If I had more time I would have written a shorter letter." The fact is, from … Read the whole story
by Wayne Friedman
TV is still the most popular advertising tool for media buyers -- but at its lowest level in three years. Digital is now at … Read the whole story
by Wendy Davis
Apple continues to misrepresent the extent to which iPhones' unique device identifiers are sent to third parties, according to a group of consumers who … Read the whole story
by Laurie Sullivan
Cisco Systems has developed a rapid routing and tagging system as part of its social monitoring strategy that automatically opens a service ticket after … Read the whole story