eMarketer has revised its mobile ad spend projections upward for 2013 by nearly one billion dollars. By 2017 the research firm expects mobile ad spend to account for half of … Read the whole story
Mobile advertising represented roughly 41% of Facebook's ad revenue during Q2 2013, and the social media giant appears to have its sights set even … Read the whole story
As the brand marketer presentations at the Mobile Insider Summit all demonstrate, targeting "contexts" forces us into a richer understanding of who the customer … Read the whole story
Marketers scrambling to understand mobile search campaigns once thought it easier to build and launch an app. Now, when it comes to investing budgets … Read the whole story
Over the course of three days at the MediaPost Mobile Insider Summit, one of the phrases that came up almost as much as the … Read the whole story
After announcing the launch of embedded posts last month with a small group of sites, Facebook on Wednesday opened the feature widely to all … Read the whole story
There's still some serious distance between the mobile and the physical worlds. On a recent trip through Dallas, I experienced yet another disheartening disconnect. … Read the whole story
Samsung's Galaxy Tab jumped 5.8 percentage points year-over-year while Kindle Fire lost 11.4 share points, according to the latest MobileSTAT reports from Jumptap, the … Read the whole story
Just because someone owns a smartphone doesn't mean they use it to conduct a search, make a purchase, download a white paper, or complete … Read the whole story
Yahoo this spring made a $1 billion bet when it acquired Tumblr that the social blogging service would help expand its audience and eventually … Read the whole story
Tablets might be the ideal video viewing device for ads. That's the finding of a research report by IPG Media Lab and YuMelooking into … Read the whole story
A lack of standard metrics in mobile is often cited as one of the barriers to higher levels of ad spending in the medium. … Read the whole story
A popular article today on MediaPost, "Hillshire Farms Ups Mobile Reach," obviously attracts viewers in our industry since we all snarf up any tidbit … Read the whole story
Facebook CEO Mark Zuckerberg has announced the social network is joining with six other technology companies to help provide Internet access to the more … Read the whole story
With all eyes on the company's long-term revenue strategy, Facebook has found that performance-driven advertising is a better way to make money than simply … Read the whole story
Ad networks are bracing for the loss of some of the most valuable inventory in the exchange-based media marketplace, as News Corp. takes its … Read the whole story
Apparently it was Blaise Pascal who once wrote, "If I had more time I would have written a shorter letter." The fact is, from … Read the whole story
TV is still the most popular advertising tool for media buyers -- but at its lowest level in three years. Digital is now at … Read the whole story
Apple continues to misrepresent the extent to which iPhones' unique device identifiers are sent to third parties, according to a group of consumers who … Read the whole story
Cisco Systems has developed a rapid routing and tagging system as part of its social monitoring strategy that automatically opens a service ticket after … Read the whole story