MoBlog
by Steve Smith, Staff Writer
While an interesting exercise in smartwatch ideas, Samsung's mildly anticipated Galaxy Gear launch failed to make anyone say 'wow.' At least for now, this looks like a kludgy solution in … Read the whole story
by Mark Walsh
People are more likely to click on ads while watching video on smartphones and tablets than on the desktop. Click-through rates for pre-roll ads … Read the whole story
COMMENTARY
by Michael Caccavale
In an age when Walmart has a budget to fight the petitions that inevitably pop up for the launch of a new store, Target … Read the whole story
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by Steve Smith
One of the oldest mobile marketing solutions providers, Amobee, buys one of the youngest mobile RTB platforms -- Gradient X. Read the whole story
COMMENTARY
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Last December, I wrote a column about Samsung's surprisingly deft advertising swat against Apple's swaggeringly superior branding operation. The surprise to me was how … Read the whole story
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by Mark Walsh
Research firm IDC has upped its forecast for the mobile phone market to 7.3% growth this year from 5.8% because of stronger-than-expected gains in … Read the whole story
COMMENTARY
by Ashley Deibert, Columnist
The mobile revolution is catching fire with nearly every industry. However, it's likely the most fitting for the travel sector. After all, travelers are … Read the whole story
by Aaron Baar
According to Digitalsmiths, consumers are increasingly seeking on-demand content from third-party and over-the-top video services, as opposed to through their PayTV provider's on-demand offerings … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile platforms heighten concerns about personal data and privacy, but consumers seem willing to have honest conversations about fair exchanges of information for mobile … Read the whole story
by Gavin O'Malley
Social media marketers are facing increasingly stringent compliance and policy management requirements. Hoping to ease their burden, social media monitoring service HootSuite has enlisted … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The world of mobile commerce is just that. At the Mobile Tech Conference 2013 in Berlin this week, I noticed quite a few names … Read the whole story
by Tyler Loechner
When it comes to mobile video ads being consumed during primetime, the tablet beats the phone. Over 25% of a day's total video ad … Read the whole story
by Karlene Lukovitz
In a partnership sure to drive maximum buzz for both parties, Google announced that it is naming its upcoming 4.4 version of the Android … Read the whole story
by Laurie Sullivan
Topsy wants to become a Google predictive analytics tool, but rather than using search data to drive campaigns, the tool will use Twitter data. … Read the whole story