According to my straw poll of mobile marketing mavens, Apple's innovation slump was still evident in the iPhone rollout. But the glimmer of game-changing ideas is still there, and not … Read the whole story
Apple launched a pair of new iPhone models simultaneously on Tuesday in a bid to capture customers at both the high and lower ends … Read the whole story
There was much more to Apple's iPhone/iOS 7 rollout than met the eye. "The next big thing" is still there, but it will come … Read the whole story
Affluent consumers have become the most digital-savvy, using multiple devices to research purchases online before they buy. And when it comes to the best … Read the whole story
There's just something... unsettling about the parade of news that's come out over the last five days. On September 7, the New Yorker online … Read the whole story
Dunkin' Donuts and Trident Gum vied Monday to be the first brands to air TV spots created entirely on Vine, Twitter's six-second social video … Read the whole story
Dayparting your mobile marketing efforts should come naturally. Place yourself in the mindset of your audience. Would you have the time, desire, or need … Read the whole story
Trapit today announced the launch of a content marketing platform dubbed the Content Curation Center for Marketers. Henry Nothhaft, the company's chief product officer … Read the whole story
As viewers continue to acquire tablets and smartphones, there will be ample opportunity to deliver more news to the engaged and mobile viewer. The … Read the whole story
In a defeat for Google, a federal appellate court ruled on Tuesday that the company might have violated the wiretap law by intercepting emails, … Read the whole story
As location and technical capabilities advance, it's becoming easier to identify and reach consumers via their mobile devices as they shop. Most mobile marketers … Read the whole story
In the last three years, the McMillan Law Group, headed by attorney Julian McMillan in San Diego, has received a number of glowing five-star … Read the whole story