MoBlog
Disney is ready to test second screening in theaters. At select showings of "Little Mermaid" next week, a dedicated iPad app will sync with the big screen to engage live … Read the whole story
Across video channels, publishers continue to experiment with the right balance of content and advertising. The data reveals growing evidence of the shift from … Read the whole story
- COMMENTARY
Are mobile banner ads really demonstrating their value and accountability? Can they give back to marketers accurate audience data? Are the clicks even trustworthy? Read the whole story
Mobile advertising will make up more than half of Facebook's total ad revenue in the fourth quarter and climb to 60% by next year. … Read the whole story
- COMMENTARY
Wireless accessories and wearable devices are about to heat up as use cases in health and even mobile payment emerge, says Juniper. You have … Read the whole story
Brian McAndrews, who previously served as CEO of digital advertising firm aQuantive, has been named chief executive officer of Internet radio pioneer Pandora. Read the whole story
- COMMENTARY
Social media, which has proven to be a very powerful way for brands to build authentic connections with their audience, is going through a … Read the whole story
Watching a video on a big living-room TV screen can be good news for streaming TV-video producers -- especially those video segments that are … Read the whole story
COMMENTARYWow, some marketers are really, really, really dumb, aren't they? I'm not referring to you, of course, or anyone you know; I'm sure you're … Read the whole story
Zippo has made itself the lighter of rock concerts. The company this year launched Zippo Encore, which does at-venue activations, contests and branding at … Read the whole story
- COMMENTARY
Federal Elections Commission rules could thwart politicos who want to advertise on mobile. So says political consultancy Revolution Messaging, which today asked the agency … Read the whole story
Microsoft announced improvements Wednesday on the compatibility between the Yahoo Bing Network and Google Enhanced Campaigns. The changes provide marketers with a smoother transition … Read the whole story
Random App of the week: American Family Insurance created the "Ask Russell" app, a voice-activated app that lets users “chat” with pro football player … Read the whole story
With the National Football League's regular season upon us, football fans have a new source to turn to for game highlights, thanks to an … Read the whole story
Perhaps the biggest surprise of Tuesday's Apple press conference was that there was little surprise. The company still has enough mojo that observers hope … Read the whole story
