MoBlog
by Steve Smith, Staff Writer
Chipotle's extremely well-crafted "Scarecrow" game and video communicate the brand's all-natural message as a genuine assault on the food industrial complex. The elements are seamless and engage
through immersion rather … Read the whole story
by Steve Smith
Mobile video news provider NowThisNews is running a five-part Instagram Video interview series this week with Newark Mayor Cory Booker, the first such interview … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Think of short-form social videos produced in platforms like Instagram and Vine as content marketing. The Forrester report "Delivering Brand Engagement With Short-Form Social … Read the whole story
by Joe Mandese
Nielsen this morning unveiled its first-ever app created directly for consumers. The mobile app, dubbed "Nielsen TOPTEN," offers consumers direct access to the kinds … Read the whole story
COMMENTARY
by Matt Straz
From my office on 34th Street near Herald Square in Manhattan, I can look uptown and see the world of media as it is … Read the whole story
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by Erik Sass
Consumer and advertiser interest in digital publications is growing fast, but audience metrics for digital magazine audiences have remained scattered and inconsistent. Adobe and … Read the whole story
COMMENTARY
by Catharine P. Taylor
Once again, it's time for the Social Media Insider to give out investment advice, which pretty much means you should click away from this … Read the whole story
by Wayne Friedman
ABC's "Dancing with the Stars" will be the first TV show to reveal viewers' real-time social data and conversations from Facebook. Linking up with … Read the whole story
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by Thom Forbes
The twain -- Wal-Mart with its heavy discounting and Apple with its premium pricing -- are meeting somewhere on the high end of middle … Read the whole story
by Mark Walsh
Toyota Racing is teaming up with NASCAR for a promotion that will allow fans to participate in a virtual race via Twitter in connection … Read the whole story
by Karlene Lukovitz
Absolut Vodka's just-launched global campaign offers new creative and media twists on its well-established strategy of linking the brand with art and contemporary culture. … Read the whole story
by Gavin O'Malley
Blue Ox Entertainment is expanding into fantasy football with SideDraft -- a mobile app designed for users to bet real money on fantasy games … Read the whole story
by Laurie Petersen
"What we're seeing is a greater mix of luxury and leisure this year," Robert Passikoff, president of Brand Keys, Inc., tells Marketing Daily. Among … Read the whole story
by Wendy Davis
A Facebook user is appealing a judge's decision to accept Facebook's $20 million settlement of a class-action lawsuit about the sponsored stories program. The … Read the whole story