MoBlog
Chipotle's extremely well-crafted "Scarecrow" game and video communicate the brand's all-natural message as a genuine assault on the food industrial complex. The elements are seamless and engage through immersion rather … Read the whole story
Mobile video news provider NowThisNews is running a five-part Instagram Video interview series this week with Newark Mayor Cory Booker, the first such interview … Read the whole story
COMMENTARYThink of short-form social videos produced in platforms like Instagram and Vine as content marketing. The Forrester report "Delivering Brand Engagement With Short-Form Social … Read the whole story
Nielsen this morning unveiled its first-ever app created directly for consumers. The mobile app, dubbed "Nielsen TOPTEN," offers consumers direct access to the kinds … Read the whole story
- COMMENTARY
From my office on 34th Street near Herald Square in Manhattan, I can look uptown and see the world of media as it is … Read the whole story
Consumer and advertiser interest in digital publications is growing fast, but audience metrics for digital magazine audiences have remained scattered and inconsistent. Adobe and … Read the whole story
- COMMENTARY
Once again, it's time for the Social Media Insider to give out investment advice, which pretty much means you should click away from this … Read the whole story
ABC's "Dancing with the Stars" will be the first TV show to reveal viewers' real-time social data and conversations from Facebook. Linking up with … Read the whole story
The twain -- Wal-Mart with its heavy discounting and Apple with its premium pricing -- are meeting somewhere on the high end of middle … Read the whole story
Toyota Racing is teaming up with NASCAR for a promotion that will allow fans to participate in a virtual race via Twitter in connection … Read the whole story
Absolut Vodka's just-launched global campaign offers new creative and media twists on its well-established strategy of linking the brand with art and contemporary culture. … Read the whole story
Blue Ox Entertainment is expanding into fantasy football with SideDraft -- a mobile app designed for users to bet real money on fantasy games … Read the whole story
"What we're seeing is a greater mix of luxury and leisure this year," Robert Passikoff, president of Brand Keys, Inc., tells Marketing Daily. Among … Read the whole story
A Facebook user is appealing a judge's decision to accept Facebook's $20 million settlement of a class-action lawsuit about the sponsored stories program. The … Read the whole story
