MoBlog
by Steve Smith, Staff Writer
At Advertising Week next week, Nielsen plans to announce it will include in its TV ratings in fall 2014 the linear TV viewing that occurs on smartphones and tablets. Considering … Read the whole story
by Laurie Sullivan
It's no secret that marketers had a difficult time transitioning to Google Enhanced Campaigns, particularly around mobile bids and cost per clicks in the … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I understand that there is pressure on brands, and the agencies that serve them, to create Cool Internet and Mobile Things. Just look over … Read the whole story
by Erik Sass
Macy's is the exclusive launch partner for Apple's new iTunes Radio, the company announced Thursday, allowing the retailer to reach tech-savvy consumers with customized … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The world of apps is hardly shrinking, and lots of money is changing hands. Consumers will download 102 billion apps from mobile app stores … Read the whole story
by Wayne Friedman
Not all media is created equal when delivering new and old consumers to brands. When it comes to media exposure via TV, nearly 70% … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Dave Gwozdz, CEO of Mojiva, wrote an article in The Guardian pitting Facebook against Twitter in the ad tech arena. He wrote, "Whilst Facebook … Read the whole story
by Laurie Petersen
Mighty Wings boxes and select cups will carry codes that unlock power-ups on the NFL Runner: Football Dash, a new free download from the … Read the whole story