At Advertising Week next week, Nielsen plans to announce it will include in its TV ratings in fall 2014 the linear TV viewing that occurs on smartphones and tablets. Considering … Read the whole story
It's no secret that marketers had a difficult time transitioning to Google Enhanced Campaigns, particularly around mobile bids and cost per clicks in the … Read the whole story
I understand that there is pressure on brands, and the agencies that serve them, to create Cool Internet and Mobile Things. Just look over … Read the whole story
Macy's is the exclusive launch partner for Apple's new iTunes Radio, the company announced Thursday, allowing the retailer to reach tech-savvy consumers with customized … Read the whole story
The world of apps is hardly shrinking, and lots of money is changing hands. Consumers will download 102 billion apps from mobile app stores … Read the whole story
Not all media is created equal when delivering new and old consumers to brands. When it comes to media exposure via TV, nearly 70% … Read the whole story
Dave Gwozdz, CEO of Mojiva, wrote an article in The Guardian pitting Facebook against Twitter in the ad tech arena. He wrote, "Whilst Facebook … Read the whole story
Mighty Wings boxes and select cups will carry codes that unlock power-ups on the NFL Runner: Football Dash, a new free download from the … Read the whole story