by Mark Walsh
There are 70 million tablet users-it's the fastest adopted technology since the cell phone. More than half (52%) of digital time spent is on … Read the whole story
COMMENTARY
by Amy Beamer
When it comes to online or mobile banking, there is a presumption that most Boomers would just as soon step up to a teller … Read the whole story
by Laurie Sullivan
More than half of digital marketers taking part in a survey believe campaigns require taking risks and that marketing has measurable value, but proving … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Personal data analytics is a fascinating counterpoint to the tag, track and target ethos of commercial data "collection." Here we see creative individuals leveraging … Read the whole story
by Sarah Mahoney
Macy's is again relying on Harold, the fictitious store manager who has been starring in Macy's ads since last year. As in the past, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Traffic to luxury brand Web sites rose 10% so far this year compared with last, with five brands -- Ralph Lauren, Coach, Michael Kors, … Read the whole story
by Karl Greenberg
Speaking at MediaPost's OMMA Global conference, Esther Lee, SVP brand marketing, advertising and sponsorships, said the first task in the company's uphill climb was … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Are consumers catching up to what they can do with mobile shopping? That was one of the points tossed about during a panel discussion … Read the whole story
by Joe Mandese
As part of the decree settling the Federal Trade Commission's review of its $1.3 billion acquisition of Arbitron, Nielsen will divest a key component … Read the whole story
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by Thom Forbes
Ontario-based BlackBerry, the company that controlled more than half of the smartphone market in the U.S. before it was known as the smartphone market … Read the whole story
by Karlene Lukovitz
Kraft Foods' Corn Nuts yielded an engagement rate of 12.4% and an interaction rate of 22.9% by offering interactive, frequently updated content in display … Read the whole story
by Aaron Baar
"At P&G Oral Care, the ultimate vision is perfect oral health," Kris Parlett, senior communications manager for Oral-B Power, tells "Marketing Daily." "If you … Read the whole story
by Wendy Davis
Apple is arguing in new court papers that iPhone users suing the company for allegedly allowing app developers to access personal information should not … Read the whole story
by Tyler Loechner
AOL Networks' Adap.tv is expected to announce Tuesday that the piping is now in place for programmatic TV buying on Adap.tv's media buying and … Read the whole story