MoBlog
by Steve Smith, Staff Writer
Amazon is covering all possible bases in its annual Kindle announcement this time around. But a barrage of press releases and cool feature call-outs will not solve the larger problem … Read the whole story
by Mark Walsh
With location-based technology playing a growing role in mobile marketing, the Mobile Marketing Association on Wednesday released a new guide outlining the technologies, metrics, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile allows for a physical world version of online retargeting. Walking into a retail location is something like the first click a user makes … Read the whole story
by Mark Walsh
Brand marketing budgets in mobile have grown 142% in the last two years, according to a new study released Tuesday by the Interactive Advertising … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
There are a couple old sayings used by carpenters: 1) "A carpenter is only as good as his tools." 2)"Measure twice, cut once." And … Read the whole story
by Sarah Mahoney
The earlier campaigns are driven by what Bill Tancer, general manager of global research, Experian Marketing Services, calls "time frame elasticity." Consumers are increasingly … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Are consumers catching up to what they can do with mobile shopping? That was one of the points tossed about during a panel discussion … Read the whole story
by Karlene Lukovitz
Founded by three Duke University graduates and backed by $500,000 in funding from Great Oaks VC, Locket seeks to monetize the highly visible and … Read the whole story
by Staff Report
OMMA's first-ever all-female jury women took the stage Monday night to present the 8th Annual OMMA Awards in New York City. In another first, … Read the whole story