Marketers aren't crafting ads carefully enough to suit the smaller smartphone screen and appeal to the task-oriented mindset of on-the-go consumers. Almost half (47%) … Read the whole story

Mobile devices are turning into time-saving search tools. In fact, 56% said they like the ability to search and sort quickly, 49% can easily … Read the whole story

Google has introduced professional-quality design tools that allow Web designers and marketers to create HTML5 creative ads for mobile and desktop. The free tool … Read the whole story

A mysterious stranger reminiscent of old Clint Eastwood heroes (dressed in poncho and riding a bull) arrives to save the day, by bringing a … Read the whole story

Mobile advertising and analytics firm Flurry on Monday announced hiring digital advertising veteran Grady Burnett as chief operating officer. Burnett was most recently VP, … Read the whole story

Mobile advertising -- ads on wireless handheld devices including smartphones and tablets -- will account for half of the expansion in the U.S. advertising … Read the whole story

Merchants seem to be looking to reach mobile shoppers however they can. There have been various innovative approaches used, such as proximity marketing, augmented … Read the whole story

This past year was a big one for Web and technology brands -- but none more so than Apple, which displaced Coca-Cola as the … Read the whole story