MoBlog
by Steve Smith, Staff Writer
Heading into the holiday shopping season, it looks as if some of those retailer investments in mobile commerce will be paying off. According to its latest roundup of recent research, … Read the whole story
by Mark Walsh
Facebook is rolling out new features for app ads aimed at driving further interaction once someone has already downloaded an app. These include seven … Read the whole story
by Steve Smith
Disney Parks celebrates its launch on Vine by recruiting fans to Vine their 'Disney Side' and post nano-videos that show their inner Mickey...or Goofy...or … Read the whole story
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by Mark Walsh
Agency executives welcome Yahoo's efforts to the growing dominance of Google and Facebook in mobile and display advertising. They are also impressed with Yahoo's … Read the whole story
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by Laurie Sullivan
Bing on Tuesday began rolling out call extensions for Bing Ads on desktop and mobile. The feature places phone numbers alongside ads served in … Read the whole story
by Laurie Sullivan
Attempting to bridge the gap across devices and media for online and offline, Google began rolling out a feature that estimates total conversions using … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The future for mobile video ads seems bright. This format is often more engaging than its online video counterparts, a new study from native … Read the whole story
COMMENTARY
by Mahi de Silva, Op-Ed Contributor
Wednesday is sports content day? 3 a.m. is for finances? Mornings are for lean-in tasks? Analysis of mobile usage patterns suggests that media buyers … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The Food and Drug Administration has issued general guidelines about the kinds of mobile apps it does and does not intend to regulate. As … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As more people use their phones to shop, there will be more opportunities to provide more relevant offers. New research shows that substantially more … Read the whole story
COMMENTARY
by Skip Brand
Few people know more about the media consumption habits of America's affluent than Stephen Kraus, chief insights officer at Ipsos, a company with over … Read the whole story