Nielsen started its anticipated Nielsen Twitter TV Ratings on Monday -- an effort to measure not only TV-related social media conversations, but who is … Read the whole story

Media, information, marketing and related technology sectors merged and acquired to the tune of $67.5 billion -- about 1,057 deals -- during the first … Read the whole story

Brands and companies struggle with scale. Each want to build campaigns that grow, as as fast or as slow as potential or existing customers … Read the whole story

Performance mobile advertising company Marchex has rolled out a pair of enhancements to its call analytics services for marketers. One of the new offerings, … Read the whole story

For all the talk about mobile payments not yet ready for prime time, there sure is a lot of interest in mobile payments. As … Read the whole story

The digital radio scene is heating up with new competitors, products and business models. The latest development comes from Rdio, which has made its … Read the whole story

"Real-time" is cited 47 times in Twitter's S-1 filing. You can bump it up to 69 times when the dash is removed between real … Read the whole story

John Costello, president of global marketing and innovation for the brand, talked about brand strategy and equity at the Association of National Advertisers' Masters … Read the whole story

Not only are marketers facing an uncertain economy and one that's on the mend, they're also trying to ride the bike and patch the … Read the whole story