by Steve Smith
The same interactive video ads that Tremor Media has been serving into iOS and Android apps now can be extended into the mobile Web. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
If the latest consumer surveys about mobile's role in the shopping process are even half right, then the impact of mobility on retail will … Read the whole story
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by Gavin O'Malley
When it comes to online video, consumers are increasingly sharing equally among friends and the public at large. Over the past four years, the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As the online advertising industry heads into the holiday season it will become interesting to see how much consumers spend through mobile ecommerce sites, … Read the whole story
by Aaron Baar
"This brand likes to do things differently, and shake things up," Peter DeLuca, T-Mobile's senior vice president of brand and advertising, tells Marketing Daily. … Read the whole story
COMMENTARY
by Srinivas Balasubramanian
Black Friday is coming. Officially it's the 29th of November, but unofficially - and far more importantly for big brands - it's right around … Read the whole story
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by Mark Walsh
Twitter has introduced a version of the microblogging service optimized for Android tablets.The landscape view expands tweets on the right side to show photos, … Read the whole story
COMMENTARY
by Victor Wong, Op-Ed Contributor
As users migrate to mobile platforms so too must ad creative. Easier said than done. From design, to format choice to localization, mobile introduces … Read the whole story
by Karl Greenberg
Just about everyone goes surfing to car shop. But since more consumers are shopping for products on the small, mobile screen, automakers and car … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While Twitter has exploded over the last few years, one group of potential users -- teenagers, who were key to the success of MySpace … Read the whole story
by Karlene Lukovitz
"Americans still love cereal, but the reality is that there are a lot more breakfast choices out there now," says Pam Kermisch, director of … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It's been three and half years since Shopkick hit the market and both the in-store shopping rewards app has evolved with the market. I … Read the whole story
by Laurie Sullivan
U.S. marketers spent 10% more on search campaigns during the third quarter of this year compared with last, and 6% more sequentially. Costs per … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google has added features to its Maps software that allow people to personalize routes to multiple destinations and search tools to manage flight, hotel, … Read the whole story
by Mark Walsh
Home page ad performance for the major portals was mixed in the third quarter, with YouTube turning in the strongest results and Yahoo showing … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
I bet if you could see the office windows at Twitter for its M&A and business development team, you would see the proverbial midnight … Read the whole story
by Wendy Davis
Siding with Aereo, a federal judge has rejected Hearst's request to shutter the streaming video service. U.S. District Court Judge Nathaniel Gorton in Boston … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
I recently returned from my first Disney Cruise with my family, and, just as advertised, it truly was a "magical" experience. One of the … Read the whole story