by Mark Walsh
Facebook said it's expanding its custom audiences ad offering, which allows marketers to retarget customers on the social network through their email addresses and/or … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A massive investment in a tablet-first game maker reflects the sheer velocity and depth of shift in gaming to mobile and social platforms. Still, … Read the whole story
by Mark Walsh
Foursquare on Monday said it's expanding its self-serve ad platform to all small businesses worldwide. The step comes about three months after the company … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Wireless carriers may finally wake up to their potential role in this new data-driven media marketplace. But are they really ready to become media … Read the whole story
by Laurie Sullivan
Search engine marketers need to put aside attempts to raise their brand's Web site to the top of first-page query rankings through old-fashioned optimization … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Unruly, the media company that usually makes its mark measuring shares of ads, is reporting today that the click through rate for ads played … Read the whole story
by Laurie Sullivan
A study aims to prove that Google and Bing favor brands, but that content quality, social media signals and backlinks are associated with higher-ranking … Read the whole story
COMMENTARY
by Joe Mandese
One of the things that always tickled me about Erwin Ephron's career is that he began it as Nielsen's PR man and ended it … Read the whole story
by Wendy Davis
Online video startup FilmOn X is asking U.S. District Court Judge Rosemary Collyer in Washington, D.C. to revise her earlier order banning the company … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 48% of marketers participating in a study about card-linked marketing believe CLM can replace traditional marketing strategies. About 48% said the media can … Read the whole story
by Erik Sass
Time Inc.'s All You has partnered with ShopAdvisor and Digimarc to integrate mobile interactivity and e-commerce into the print version of the magazine, allowing … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
When you generate $60 billion in annual revenues, it's hard to pay attention to an emerging business line. That's the problem the Amazon Advertising … Read the whole story
by Wayne Friedman
Netflix is reportedly in talks with big cable operators, such as Comcast Corp. and Suddenlink Communications, to provide its service on set-top boxes. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Bronto Software and Magento, partnered with Ipsos, online shoppers cart abandonment rates range from 70-80%. The report says that much can be … Read the whole story
by Wendy Davis
Restricting companies' ability to use data about consumers for marketing purposes could have a broad economic impact, according to the Direct Marketing Association. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
That was one upbeat crowd in Cannes at MIPCOM, concluding that without much doubt that online video, with its binge viewing possibilities, or maybe … Read the whole story