The big Broadway show starring Spider-Man will be using Bluetooth technology to ask passersby to opt in to digital assets as well as the opportunity to find and buy tickets … Read the whole story
A new report predicts big gains for the nascent wearable devices market in the coming years. From $1.4 billion in revenue this year, it … Read the whole story
Yahoo's core business still shows little sign of a turnaround, despite the renewed buzz that CEO Marissa Mayer has brought to the struggling Web … Read the whole story
The world's largest retailer is vowing to have its loudest fourth quarter ever, with Walmart promising investors that its marketing share of voice will … Read the whole story
Time Inc.'s All You has partnered with ShopAdvisor and Digimarc to integrate mobile interactivity and e-commerce into the print version of the magazine, allowing … Read the whole story
Land Rover this week rolls out its next adventure-focused campaign for the 2014 Range Rover Sport. The effort, called "Race the Sun," follows on … Read the whole story
The Jacksonville Jaguars recently announced plans for renovation at their home stadium, EverBank Field. Those plans include massive new video boards in each end … Read the whole story
Here come the holiday price matches for mobile shoppers. Before heading to checkout at Staples today, I did what I always do there. I … Read the whole story
Companies that want to send SMS ads to consumers need to jump through some new hoops starting tomorrow, when new regulations go into effect. … Read the whole story