The indoor location mapping market will heat up in coming years as the airwaves and your exact location in a shopping mall or store become contested terrain. Talk about a … Read the whole story
A new study suggests that retailers can use the social network to drive sales. The average return on investment for retailers advertising on Facebook … Read the whole story
Rhythm NewMedia's LivePods ad format for live streaming video to devices is designed to interrupt the experience for only so long. It raises interesting … Read the whole story
Coupon distributor Valpak is using augmented reality to make it easier to find coupons for restaurants and services -- or maybe that should be … Read the whole story
From background app updates to an upgraded Passbook and the new iBeacon functionality, Apple's iOS 7 has a lot to offer marketers. Read the whole story
Hewlett-Packard entered the digital analytics space Wednesday to support marketing across platforms, media and content. The HP Digital Marketing Hub services offered through HP … Read the whole story
One of the most profound changes in the Affluent marketplace has been their rapid adoption of mobile devices. Over the past two years, tablet … Read the whole story
When it comes to the way affluents say they prefer to buy, 55% of them prefer online. Of those, 44% prefer using a computer, … Read the whole story
Most of the world's mobile phones are in developing nations. But marketers need to understand the unique opportunity and special challenges of targeting these … Read the whole story
A recent ruling that Google potentially violates the wiretap law by scanning Gmail messages could have "widespread effects on a broad swath of internet … Read the whole story
Banks are edging closer to mobile shopping. This is a move from the mobile payment end right into the shopping and product selection part. … Read the whole story
Facebook on Wednesday said it's loosening its privacy policies for teenagers, allowing minors to share information publicly on the social network. Read the whole story
Even in the midst of a golden era for TV programming -- a time when Walter White, Don Draper and Daenerys Targaryen make Sunday … Read the whole story
Random iPhone App of the week: Vino Volo, operator of 28 wine bars in airports and cities across North America, launched an app allowing … Read the whole story