MoBlog
by Steve Smith, Staff Writer
Podcasting has always been ahead of the post-mass-media curve. Perhaps too much. It suggests how potent a self-made media environment could be. At the same time, its slow advance suggests … Read the whole story
by Gavin O'Malley
Rivaling the most tech-savvy demographics, moms continue to wow Madison Avenue with their ability to steer shopping trends and adjust household spending behaviors. More … Read the whole story
COMMENTARY
by Eli Portnoy
Location reporting on mobile is often way off the mark, literally. Thinknear ran its own survey of ad impressions and found consistent discrepancies. Why … Read the whole story
by Erik Sass
CVS/pharmacy is giving that venerable but perhaps a bit tired marketing channel -- the weekly circular -- a digital makeover. It includes personalized promotions … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
A few columns back, when I said Google's Glass might not be ready for mass adoption, fellow Search Insider Rob Garner gave me this … Read the whole story
by Karl Greenberg
Older consumers may have the cash for more sophisticated technology, but younger consumers actually want it more, and are willing to pay for it … Read the whole story
COMMENTARY
by Alkiviadis Choidas
Most of the world's mobile phones are in developing nations. But marketers need to understand the unique opportunity and special challenges of targeting these … Read the whole story
by Mark Walsh
AT&T announced a new a la carte option for mobile connectivity-a $5 "day pass" for tablet users in need of short-term data access. The … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
We may be about to find out the level to which mobile shoppers are willing to be targeted in stores as they shop. Earlier … Read the whole story
by Gavin O'Malley
As was widely predicted, Hulu on Thursday named Fox executive Mike Hopkins as its new CEO. A Hulu board director since 2011, Hopkins most … Read the whole story
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by Amy Corr
James Earl Jones can recite the phone book and I’d be a happy camper. For Sprint’s "Everything's Important" campaign, he recites the content of … Read the whole story