MoBlog
by Steve Smith, Staff Writer
Mobile is the delivery platform that digital coupons have been waiting for. I just wish more publishers got with the program and made it easier for use to use them … Read the whole story
COMMENTARY
by Nishat Mehta
Customers have higher expectations than ever, and the transactions space must evolve to meet and exceed them. Customer-centric decisions in retail marketing help to … Read the whole story
by Steve Smith
Citing Facebook's mobile success story and the move away from "underperforming" mobile banners, Juniper sees rich media and better real-time targeting driving rapid growth … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The most obvious difference between Web and device screens -- size -- is also the most complicated. This difference leads to some counterintuitive implications … Read the whole story
by Mark Walsh
Facebook is adding video to its mobile app ad format. The company said potential customers will now be able to click to watch a … Read the whole story
COMMENTARY
by
It's great to discover more and more brand marketers beginning to leverage addressable or smart advertising: the ability to serve customized messages to different … Read the whole story
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by Aaron Baar
"[Retailers should] embrace Wi-Fi because it allows customers to do additional research in the store in a way that is convenient for them, thus … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
VentureBeat on Saturday posted an article saying that real-time bidding (RTB) is "revolutionizing" mobile advertising whether the industry is ready or not. "There's no … Read the whole story
by Karlene Lukovitz
The programs, which reinforce the importance of kids engaging in fun, physical activities each day, particularly after school, are opportunities for Nesquik to build … Read the whole story
COMMENTARY
by Catharine P. Taylor
This just in to the Social Media Insider newsroom: some 40% of YouTube's traffic now comes from a mobile device, up from 25% last … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
This holiday season could put mobile commerce even more solidly on the map. Several weeks back, a top executive from comScore said at a … Read the whole story
by Tanya Gazdik
"Word of mouth ... is a key part of understanding customer satisfaction -- which, in turn, is predictive of future financial results. With today's … Read the whole story
by Mark Walsh
In an editorial coup, Yahoo on Monday announced hiring popular "New York Times" tech blogger David Pogue to lead to the Web portal's consumer … Read the whole story