MoBlog
by Steve Smith, Staff Writer
Apple officially cedes the low-end tablet market to competitors. This is probably inevitable and for the best. We need content and marketing that moves more fluidly across a wide range … Read the whole story
by Gavin O'Malley
Worldwide, new research suggests that industries and brands are leaving nearly $50 billion on the table for failing the simplicity test with consumers. Who's … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
HipLogiq's new social media marketing tool allows marketers to respond directly to public expressions of desire or intent on Twitter, and then leverages that … Read the whole story
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by Tyler Loechner
Targeted mobile advertising company Adelphic on Wednesday announced the addition of mobile video inventory to its demand-side platform (DSP). This means that agencies and … Read the whole story
COMMENTARY
by Dave Yoo
Marketers still have a lot of work to do in improving the mobile user experience. For many, this means optimizing the mechanics of the … Read the whole story
by Mark Walsh
Apple, as expected, on Tuesday unveiled upgraded versions of its iPad and iPad Mini devices as it seeks to fend off rising competition in … Read the whole story
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by Steve McClellan
Agency executives debate the potential -- and shortcomings -- of place-based channels at Tuesday's DPAA conference. One thing seems clear: not all video impressions … Read the whole story
by Wendy Davis
Eight analytics companies that track mobile users in retail stores have agreed to follow a new code of conduct that requires them to notify … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There are some obvious opportunities for retailers to help mobile shoppers in their stores. One of the most obvious, highlighted in a recent study, … Read the whole story
by Mark Walsh
Mobile ad firm Zumobi has introduced a new expandable video ad format that it's positioning as an alternative to video pre-roll and screen takeover … Read the whole story
COMMENTARY
by Jeff Weidauer
For retail marketers, the past five years have been tough. Not only did the economy tank in a way not seen since the 1930s, … Read the whole story
by Laurie Sullivan
Google introduced Shopping campaigns Tuesday for product listing ads (PLAs). The feature aims to streamline how marketers manage and bid on products, report on … Read the whole story