Apple officially cedes the low-end tablet market to competitors. This is probably inevitable and for the best. We need content and marketing that moves more fluidly across a wide range … Read the whole story
Worldwide, new research suggests that industries and brands are leaving nearly $50 billion on the table for failing the simplicity test with consumers. Who's … Read the whole story
HipLogiq's new social media marketing tool allows marketers to respond directly to public expressions of desire or intent on Twitter, and then leverages that … Read the whole story
Targeted mobile advertising company Adelphic on Wednesday announced the addition of mobile video inventory to its demand-side platform (DSP). This means that agencies and … Read the whole story
Marketers still have a lot of work to do in improving the mobile user experience. For many, this means optimizing the mechanics of the … Read the whole story
Apple, as expected, on Tuesday unveiled upgraded versions of its iPad and iPad Mini devices as it seeks to fend off rising competition in … Read the whole story
Agency executives debate the potential -- and shortcomings -- of place-based channels at Tuesday's DPAA conference. One thing seems clear: not all video impressions … Read the whole story
Eight analytics companies that track mobile users in retail stores have agreed to follow a new code of conduct that requires them to notify … Read the whole story
There are some obvious opportunities for retailers to help mobile shoppers in their stores. One of the most obvious, highlighted in a recent study, … Read the whole story
Mobile ad firm Zumobi has introduced a new expandable video ad format that it's positioning as an alternative to video pre-roll and screen takeover … Read the whole story
For retail marketers, the past five years have been tough. Not only did the economy tank in a way not seen since the 1930s, … Read the whole story
Google introduced Shopping campaigns Tuesday for product listing ads (PLAs). The feature aims to streamline how marketers manage and bid on products, report on … Read the whole story