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by Wayne Friedman
In three years, about half of all media campaigns are expected to be multiscreen campaigns. Multiscreen is defined as two or more screens -- … Read the whole story
COMMENTARY
by Catharine P. Taylor
So last night, minutes after the Boston Red Sox had handily defeated the St. Louis Cardinals, my husband went on Facebook, and saw a … Read the whole story
by Tyler Loechner
Mobile ad platform xAd this week announced a new retargeting tool that links out-of-home and mobile advertising based on location. The tool finds users … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
People and InStyle brand content from Time Inc. comes into Flipboard this week just as the arguments over the true value of aggregators to … Read the whole story
by Laurie Sullivan
Google's new operating system Android 4.4 KitKat can index the content in apps along with the information the company's crawlers find on the Web, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile shoppers will be heading to stores in droves this holiday season but many are apprehensive about what they'll encounter there. Despite the increasing … Read the whole story
by Mark Walsh
When it comes to mobile innovation, Starbucks has long been held as the gold standard for other retailers to follow. What that means is … Read the whole story
COMMENTARY
by Joe Gillespie
Multiply the $2.5 trillion of purchasing power controlled by mothers (BSM Media) by the 50% of moms who used a mobile device to make … Read the whole story
by Laurie Sullivan
One in four consumers plans to make a purchase from a retailer they never bought from before, giving brands new opportunities to reach new … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
College is a time for experimentation, they say, and that applies as much to social media as anything else, as college students continue to … Read the whole story
by Karl Greenberg
If the recipient has a mailbox, the correspondent doesn't care what kind of box it is, as long as it's not locked. But if … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A California resident who this week became the first person in the country to receive a ticket for driving while wearing Google Glass says … Read the whole story
by Aaron Baar
According to a study from Interakt, more than one-third of wireless customers have switched providers because they felt the carrier did not live up … Read the whole story
by Tyler Loechner
Verve Mobile, a location-based mobile ad network, and Vistar Media, a programmatic location-based video platform, on Thursday announced a partnership that will link digital-out-of-home … Read the whole story
by Tyler Loechner
Recently, most years have been dubbed the "year of mobile," but Run, a programmatic ad tech provider with a mobile-focused demand-side platform, says it … Read the whole story