Sensors promise a new wave of dazzling combinations of physical objects and wireless connectivity. Be careful of what you wish for, however. In an Internet of Things, all that stuff … Read the whole story
In three years, about half of all media campaigns are expected to be multiscreen campaigns. Multiscreen is defined as two or more screens -- … Read the whole story
So last night, minutes after the Boston Red Sox had handily defeated the St. Louis Cardinals, my husband went on Facebook, and saw a … Read the whole story
Mobile ad platform xAd this week announced a new retargeting tool that links out-of-home and mobile advertising based on location. The tool finds users … Read the whole story
People and InStyle brand content from Time Inc. comes into Flipboard this week just as the arguments over the true value of aggregators to … Read the whole story
Google's new operating system Android 4.4 KitKat can index the content in apps along with the information the company's crawlers find on the Web, … Read the whole story
Mobile shoppers will be heading to stores in droves this holiday season but many are apprehensive about what they'll encounter there. Despite the increasing … Read the whole story
When it comes to mobile innovation, Starbucks has long been held as the gold standard for other retailers to follow. What that means is … Read the whole story
Multiply the $2.5 trillion of purchasing power controlled by mothers (BSM Media) by the 50% of moms who used a mobile device to make … Read the whole story
One in four consumers plans to make a purchase from a retailer they never bought from before, giving brands new opportunities to reach new … Read the whole story
College is a time for experimentation, they say, and that applies as much to social media as anything else, as college students continue to … Read the whole story
If the recipient has a mailbox, the correspondent doesn't care what kind of box it is, as long as it's not locked. But if … Read the whole story
A California resident who this week became the first person in the country to receive a ticket for driving while wearing Google Glass says … Read the whole story
According to a study from Interakt, more than one-third of wireless customers have switched providers because they felt the carrier did not live up … Read the whole story
Verve Mobile, a location-based mobile ad network, and Vistar Media, a programmatic location-based video platform, on Thursday announced a partnership that will link digital-out-of-home … Read the whole story
Recently, most years have been dubbed the "year of mobile," but Run, a programmatic ad tech provider with a mobile-focused demand-side platform, says it … Read the whole story