by Mark Walsh
During the summer, Yelp introduced a feature long requested by users: the ability to write and post reviews via mobile as well as on … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It's no secret that mobile is becoming a significant influence at every stage of shopping. Some interesting new research is pointing not only to … Read the whole story
by Laurie Sullivan
Coupons.com has found a way to aggregate coupons allowing consumers to carry the discounts with them wherever they go. The company will launch an … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Good news: more media usage is on the way. Consumers will have more time to access TV shows and other video content now that … Read the whole story
by Gavin O'Malley
Vevo's Web and mobile Web apps have been rebuilt with entirely new technology for a cleaner, faster and more simplified experience. Jonathan Carson, chief … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Digital out-of-home and mobile advertising are a natural pairing, allowing advertisers to engage consumers on the go and near the point of purchase, while … Read the whole story
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by Gavin O'Malley
Putting the programmatic phenomenon in perspective, new research from the Interactive Advertising Bureau and the consultants at Winterberry Group finds that a full 85% … Read the whole story
COMMENTARY
by Geoffrey Grotz
Music has always been an integral part of film, initially performed live and later as a fully integrated synchronized element. Opportunities for musicians and … Read the whole story
by Laurie Sullivan
Google and mobile phone manufacturers integrating the Android operating system into its products got hit with several patent lawsuits Thursday by a consortium funded … Read the whole story
by Steve McClellan
Clients are still figuring out what the marketing integration process is, says SMG's global operations president. And the new firm, Zero Dot, is designed … Read the whole story
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by Tyler Loechner
Human Demand, a mobile demand-side platform (DSP), has announced a partnership with Semcasting, an audience targeting platform. The partnership will allow buyers using Human … Read the whole story
COMMENTARY
by Will Price
Users love content. As a result, brands love content marketing. However, there is one problem: How do brands find the scale and ability to … Read the whole story
by Aaron Baar
In a new branded series, "Date Night Fails," the company cast Vine celebrities to act out scenarios that demonstrate how cinema experiences can't be … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Moms with children under the age of five are more active on social media than other moms and the population at large, according to … Read the whole story