Apparently I wasn't the only iPad Air buyer for whom this was the first generation of tablets to go cellular. A confluence of forces has made tablet mobility a more … Read the whole story
During the summer, Yelp introduced a feature long requested by users: the ability to write and post reviews via mobile as well as on … Read the whole story
It's no secret that mobile is becoming a significant influence at every stage of shopping. Some interesting new research is pointing not only to … Read the whole story
Coupons.com has found a way to aggregate coupons allowing consumers to carry the discounts with them wherever they go. The company will launch an … Read the whole story
Good news: more media usage is on the way. Consumers will have more time to access TV shows and other video content now that … Read the whole story
Vevo's Web and mobile Web apps have been rebuilt with entirely new technology for a cleaner, faster and more simplified experience. Jonathan Carson, chief … Read the whole story
Digital out-of-home and mobile advertising are a natural pairing, allowing advertisers to engage consumers on the go and near the point of purchase, while … Read the whole story
Putting the programmatic phenomenon in perspective, new research from the Interactive Advertising Bureau and the consultants at Winterberry Group finds that a full 85% … Read the whole story
Music has always been an integral part of film, initially performed live and later as a fully integrated synchronized element. Opportunities for musicians and … Read the whole story
Google and mobile phone manufacturers integrating the Android operating system into its products got hit with several patent lawsuits Thursday by a consortium funded … Read the whole story
Clients are still figuring out what the marketing integration process is, says SMG's global operations president. And the new firm, Zero Dot, is designed … Read the whole story
Human Demand, a mobile demand-side platform (DSP), has announced a partnership with Semcasting, an audience targeting platform. The partnership will allow buyers using Human … Read the whole story
Users love content. As a result, brands love content marketing. However, there is one problem: How do brands find the scale and ability to … Read the whole story
In a new branded series, "Date Night Fails," the company cast Vine celebrities to act out scenarios that demonstrate how cinema experiences can't be … Read the whole story
Moms with children under the age of five are more active on social media than other moms and the population at large, according to … Read the whole story