by Laurie Sullivan
Tablets are beginning to feel more like laptops, confirming an assumption made by Google execs when launching the Enhanced Campaigns paid search platform -- … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The irresistible iPad Air is not a game changer so much as a game expander. Its size, manageability and raw power make the full-sized … Read the whole story
by Mark Walsh
Only 16% of American adults are using Twitter overall, and about half that many use it to get news. That stat seems to underscore … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"Your thingie didn't go off," my wife remarks as we start walking through the mall. A husband can take this phrasing a number of … Read the whole story
by Sarah Mahoney
CMOs at the country's leading retailers are expecting a so-so holiday, reports a new survey from BDO. Describing the results as cautious realism, Doug … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The holiday mobile shopping surveys are coming out in full force. It seems we come across a new study every day as marketers and … Read the whole story
by Wendy Davis
Web users could become more comfortable with online behavioral advertising if they believe ad companies adhere to the industry's self-regulatory principles, according to a … Read the whole story
COMMENTARY
by Tammy Chung
The ability to do things without the need to even lift a finger is quickly being applied to many aspects of our lives. New … Read the whole story
by Gavin O'Malley
Despite AOL's best efforts to cut costs at Patch, the local news unit cut deeply into third-quarter earnings, the Web giant revealed Tuesday morning. … Read the whole story
COMMENTARY
by Joe Gillespie
Multiply the $2.5 trillion of purchasing power controlled by mothers (BSM Media) by the 50% of moms who used a mobile device to make … Read the whole story
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by Tyler Loechner
Batanga Media has announced the launch of a private programmatic exchange, dubbed the Batanga Media Exchange (BMX). Batanga is an independent digital media and … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The Drum reported that Dominic Trigg, UK managing director of media buying platform Rocket Fuel, said for real-time bidding (RTB) the industry needs to … Read the whole story
by Wendy Davis
Facebook's $9.5 million privacy settlement stemming from a controversial ad program cleared its final hurdle on Monday, when the U.S. Supreme Court declined to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The cost per click on search campaigns for retailers and brands continues to rise, forcing companies to spend more per click, but a recent … Read the whole story
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by Tyler Loechner
Ad technology provider Ampush on Monday announced that it has sold its Actions Business Unit. The company will use the money from the sale … Read the whole story
COMMENTARY
by Jeremy Geiger
Location-based targeting and data-driven marketing are creating new possibilities for retailers and brands via online-to-offline (O2O) marketing. O2O, which is growing at 19% per … Read the whole story
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by Wayne Friedman
The fourth-largest U.S. cable operator, Charter Communications, had a mixed third-quarter financial period -- fewer video customers, higher Internet business and trimming of net … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Human Rights Watch, Consumer Action and the Consumer Electronics Association are among the roster of outside groups asking the 2nd Circuit Court of Appeals … Read the whole story
COMMENTARY
by Ari Brandt, Op-Ed Contributor
While we're spending millions building games and acquiring users, it's important to find the right balance between in-app purchase revenue and ad revenue. Read the whole story