Second-screen companies will have to consolidate both to end the market clutter and to offer a credible, scaled alternative to Twitter, the de facto second-screen app. But we are still … Read the whole story
Analysts expect Twitter's stock to price above $23 per share when the company goes public Thursday, but the real question becomes how the company … Read the whole story
We often ask how mobile will extend the Internet into every cranny of personal and consumer life. Maybe that is only half the question. … Read the whole story
Early in the market for wearable computers, Americans are at least a bit interested in connected personal gear. But curiosity breaks decidedly along age, … Read the whole story
Apple is joining Google, Microsoft, Yahoo, Facebook and LinkedIn in their fight to publish data about the National Security Agency's request for user information. Read the whole story
Certainly, e-commerce is a huge factor. But it's not that simple, and Steve Noble, a principal in McKinsey's Minneapolis office and co-author of the … Read the whole story
Digital coupon provider RetailMeNot continues to ramp up its mobile efforts ahead of the upcoming holiday season. Reporting third-quarter results this week, the company … Read the whole story
Random iPhone App of the week: Pop Secret created a mobile game for the iPhone called Poptopia, where players must pop kernels before they … Read the whole story
A new study shows TV viewers tweet much more during commercial time than program time -- contradicting an earlier study of the activity. The … Read the whole story
The concept of the campaign, developed by Vitro, is to highlight Wild Turkey's own "untamed spirit" in the context of the stories of five … Read the whole story
Publishers Clearing House (PCH) has released a mobile advertising platform for Web and apps using first-party member profile data. The platform can determine the … Read the whole story
Microsoft is expected to Wednesday announce the addition of Windows 8.1 and Outlook ad inventory to the Microsoft Advertising Exchange. The additions will double … Read the whole story
Today, Facebook announced doubling the number of partner categories available through the Power Editor tool to more than 1,000. These include ones in the … Read the whole story
Chances are that if you're in entertainment marketing, you've dabbled with sponsorships at least once. That concert series, the traveling event and product placements … Read the whole story