MoBlog
by Steve Smith, Staff Writer
iPhone and Samsung smartphones enjoy almost equal shares of the U.S. market. Nevertheless, Apple owners continue to excel at drinking, eating, and absorbing content at levels no other set of … Read the whole story
by Mark Walsh
Twitter is rolling out expanded targeting options for mobile advertising that go beyond a user's operating system. It will now give marketers the ability … Read the whole story
COMMENTARY
by Steve Weiss
There are three simple strategies that are effective ways to differentiate traffic sources by level of user intent. Implementing them will put you in … Read the whole story
by Wayne Friedman
Fox has signed American Express under the Twitter Amplify initiative, providing near live TV content as soon as it airs to the social media … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
In-app expectation by consumers may be higher than some think, as mobile shoppers look for more app functions before, during and after the purchase. … Read the whole story
by Mark Walsh
Mobile data revenues among U.S. wireless carriers in the third quarter approached half (48%) of total industry service revenue, underscoring the rising demand for … Read the whole story
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by Steve McClellan
That's according to Annalect's Fall Retail Report. The good news, per the Omnicom firm: e-commerce will remain strong as retailers focus on mobile and … Read the whole story
by Aaron Baar
Reaching Millennials is harder than other generations -- what with all their multitasking and connected devices -- but the payoff for actually getting through … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Adap.tv has floated some interesting data about the power of football to draw consumers not only to TV, but to online sites too, and … Read the whole story
by Gavin O'Malley
If they haven't already, news organizations had better embrace social media -- and Twitter in particular -- if they want to reach young consumers. … Read the whole story
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by Tyler Loechner
As the programmatic space revolves around efficient targeting and reaching "the right consumer, at the right time, in the right place," some recently released … Read the whole story
by Karl Greenberg
MTV and Major League Baseball have signed a multiyear, cross-platform programming partnership that puts athletes and celebrities across MTV's platforms. Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
A new study has revealed that real-time marketers might not be so good at the whole real-time thing, after all. In fact, the CMO … Read the whole story