by Mark Walsh
Digital ad spending in local media is expected to grow at a compound annual rate of 14% in the next five years, to $23.1 … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Moms say they will be using their phones in-store this holiday season. But retailers who want to grab their interest had better come armed … Read the whole story
by Mark Walsh
Building on its company pages launched three years ago, LinkedIn introduced "showcase pages" that allow companies to highlight specific brands or products by creating … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There are still some bumps on the road to mobile payments. Since the ISIS mobile payment platform launched nationwide last week, I decided to … Read the whole story
by Laurie Sullivan
Google will open retail showrooms this month featuring products such as Nexus 7 tablets, Chromebook computers, and Chromecast video-streaming devices. Consumers can walk into … Read the whole story
COMMENTARY
by Michael Caccavale
Are you optimizing off of the right data points in mobile, taking itno account the persona you are targeting, and understanding how your cusotmer … Read the whole story
by Laurie Sullivan
Microsoft has begun to allow advertisers to target Bing Ads using broad-match keywords, which targets ads based on keywords closely related to the search … Read the whole story
COMMENTARY
by John Cashman
"How do you market to affluents?" is a typical question a brand will ask any agency. Affluents represent the "white whale" of marketing that … Read the whole story
by Karl Greenberg
TV ads will air in 210 markets via buys on network, cable and spot TV. Placements will be on "The Amazing Race," "Big Bang … Read the whole story
COMMENTARY
by Sean Cunningham
By qualifying the future growth of multiscreen campaigns as being largely dependent on the delivery of a single-source multiscreen metric, are we missing the … Read the whole story
by Laurie Sullivan
Google and Microsoft have been working with law enforcement to stop pedophiles from sharing illegal pictures on the Internet. The latest technology blocks links … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Simon Jones, Ooyala's solutions marketing director, has come to the conclusion that the world of TV and the world of online video have already … Read the whole story
by Wendy Davis
The NFL and MLB are asking the Supreme Court to hear TV broadcasters' challenge to streaming video company Aereo. The sports groups say in … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
Tracking activity between desktops and mobile devices is finally a reality. Google announced it would begin showing advertisers paid search conversions that begin on … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Shop.org forecasts that online holiday sales could grow between 13% and 15% to $82 billion. Data and analyst firm comScore estimates mobile commerce sales … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Black Friday shopping will merge more with Cyber Monday this year, according to research released Monday. Some 51% of consumers participating in a Nielsen … Read the whole story
by Gavin O'Malley
Major League Gaming -- the media company that specialized in "eSports," i.e., video games -- is rolling out a new Web presence this week. … Read the whole story
COMMENTARY
by Jim Lucas
Early holiday shoppers provide a window into how shopping strategies are evolving. The acceptance of omnichannel by early holiday shoppers indicates the importance of … Read the whole story
by Wendy Davis
Car companies Volkswagen and BMW, as well as online financial company Scottrade, revised their Web sites in order to comply with the ad industry's … Read the whole story
by Wayne Friedman
Local media is expected to grow at a faster rate than previously estimated over the next five years -- but overall still at low … Read the whole story