by Mark Walsh
Aiming to restore luster to its display ad business, Yahoo on Wednesday introduced a new high-resolution, full-page ad format for the desktop, mobile phones … Read the whole story
COMMENTARY
by Kamal Kaur
New technology released by Apple gives advertisers and retailers the ability to transmit personalized offers directly to consumers who want them most, and advertisers … Read the whole story
by Aaron Baar
The steady increase of smartphone screen size could be a major boon for the wireless carriers supporting them, as a new study reveals consumers … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Smartphone owners tend to use their phones not much so much to buy but rather to help them decide what to buy. This can … Read the whole story
by Gavin O'Malley
Tablet or smartphone? Representing very different modes of mobile engagement, marketers are eager to know which gadget will win out among consumers. The vast … Read the whole story
COMMENTARY
by Karen Bellin
Full disclosure #1: I was late to the "Scandal" party. But am quickly catching up with this addicting, fast-paced ABC series that follows a … Read the whole story
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by Tyler Loechner
The Media Rating Council has extended its "Viewable Impression Advisory" beyond 2013, and now says it expects to lift the advisory by the end … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Seven out of ten marketers expect their companies to increase spending on social media in 2014, according to a new survey of 328 marketing … Read the whole story
by Gavin O'Malley
Native ad spending surpassed $1.6 billion in 2012, according to eMarketer. Earlier this year, the research firm also predicted that the native niche would … Read the whole story
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by Steve McClellan
And around the world, about one-third of shoppers would "out-source" the chore if they could. A new study from McCann Truth Central also found … Read the whole story
by Mark Walsh
Home Depot is heading into the holiday season with fresh momentum in online sales. The home improvement chain on Tuesday reported a 50% spike … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 300,000 servers that hold gosh-knows-how-much data power the back-end of Xbox One, along with the technology supporting the entertainment console: Deep Natural Networks … Read the whole story
by Sarah Mahoney
The bad news, the survey says, is lower expectations all around: CMOs expect, on average, a consumer spending gain of 3.1% on Black Friday, … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to ExactTarget, who published the 2009 Email List Growth Study, an in-depth examination of marketers' top subscriber growth tactics, direct digital marketing has … Read the whole story
by Karl Greenberg
At the Mapping Mobile Conference, panelists spoke about everything from consumer research to dating sites. One dominant takeaway is that people who are willing … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
T/V (Television/Video) content exists within many kinds of "walled gardens." Created mostly by media content creators and distributors, these have their benefits, but are … Read the whole story
by Karl Greenberg
To ride the coattails of Ferrell's next "Anchorman" movie coming around the holidays, Dodge is extending its Paramount Pictures partnership with "Hands on Ron … Read the whole story
COMMENTARY
by Robin Simkins
Last year, I finally succeeded in emerging from my post-Turkey-Day tryptophan stupor to take advantage of the sales surrounding Thanksgiving, and it was decadent. … Read the whole story
by Erik Sass
With interest in native advertising surging, it was only a matter of time before the powers that be decided to get involved. This week … Read the whole story
by Steve McClellan
Chris Paul signs on as global director of paid media. He's tasked with defining the shop's paid media strategy and rolling it out globally. Read the whole story