by Gavin O'Malley
A full week before Cyber Monday, a clear picture of the holiday e-shopping season is already taking shape. Researchers are now confident that 2013 … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In a program with Sony built by IPG Media Lab, the mobile messaging app Kik tries to turn promotional content into conversation fodder. Ultimately, … Read the whole story
by Mark Walsh
With Black Friday almost upon us, projected holiday online shopping in the U.S. is expected to increase 14% this year to nearly $48.1 billion. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
After the flood of pre-holiday mobile shopping research we've been seeing, some actual mobile activity numbers are starting to come in pointing to some … Read the whole story
by Aaron Baar
Created as part of DoSomething's charter to make the Internet more accessible to more people, the effort is a way to use gamification elements … Read the whole story
COMMENTARY
by JR Little, Op-Ed Contributor
A great marketer should abhor the consumers-want-to-disconnect thinking in advertising and media agencies. Going back to the less digitally connected times is not an … Read the whole story
by Karl Greenberg
The campaign rides on a distribution network that travels far beyond the traditional in-cinema media footprint -- in NCM's case Regal, AMC and Cinemark. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Tablets will nearly out-ship half of the world's PC shipments in 2014 -- defined as tablet, notebook and desktop combined, according to one independent … Read the whole story
by Wendy Davis
Handing Apple a decisive victory, a federal judge dismissed a lawsuit accusing the company of failing to live up to the privacy promises it … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A Microsoft Scroogled campaign dishes the turkey on the Google Chromebook with the help of the reality television service "Pawn Stars" that highlights people … Read the whole story
by Karlene Lukovitz
The makeover is designed to differentiate Good Earth Tea at a time of heightened competition in the packaged herbal teas market -- an environment … Read the whole story
COMMENTARY
by Ed Martin
The embrace of the old by the new seems to be happening everywhere. The most recent example is this week's announcement that Katie Couric, … Read the whole story
by Mark Walsh
With the college football, NFL, NBA, and NHL seasons all underway in October, and the World Series in progress, ESPN saw its highest monthly … Read the whole story
by Mark Walsh
Android and iOS both gained share at the expense of BlackBerry and Windows Phone on Millennial Media's mobile ad network in the third quarter. … Read the whole story
by Tyler Loechner
NativeX, an ad technology provider for mobile games, is expected to this week announce the hiring of James Shanahan as its chief scientist and … Read the whole story
by Erik Sass
Posterscope's U.K. operation has signed a deal for mobile network usage data from EE (Everything Everywhere), the largest mobile network operator in Britain. The … Read the whole story