by Laurie Sullivan
Consumers spend on average 5.1 hours weekly accessing the Internet on a computer, about 1.5 hours watching video online, and 1.3 hours watching video … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Quiznos is testing geo-fenced ads that appear in-stream and onscreen for connected cars on the Aha network of personalized Web audio content. Location has … Read the whole story
-
by Steve Smith
Longtime video search and ad platform Blinkx has extended its reach to mobile by acquiring one of the pioneers of mobile video monetization, Rhythm … Read the whole story
COMMENTARY
by Tim Dunn, Columnist
A "soup" of screen sizes, Facebook and Google glomming a lot of the ad spend, m-payment confusion, and teens flocking to messaging apps all … Read the whole story
by Tyler Loechner
Europe has been quick to adopt real-time bidding (RTB), and the rate at which marketers are investing in programmatic technologies has not yet wavered. … Read the whole story
COMMENTARY
by Debora Lance
National retailers generally do not consider small businesses to be major competitors -- but they should. A Deluxe survey revealed that 95% of consumers … Read the whole story
-
by Sarah Mahoney
Experts say enough results are in to clearly spell out the season's trends. The big winners? Amazon, iPads, just about anything sold online, and … Read the whole story
by Joe Mandese
The Interactive Advertising Bureau this morning released its much-anticipated guidelines for so-called "native advertising" formats that mimic editorial content, including the online ad industry's … Read the whole story
-
by Gavin O'Malley
Since the inception of TV Everywhere, its critics could confidently claim that the authentication of subscribers on non-TV devices was failing to materialize. Over … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The impact of mobile on holiday shopping continues globally and new research continues to show how many consumers are turning to mobile devices for … Read the whole story
by Mark Walsh
Tablets are again among the hot gift items this holiday season, with a wider variety of models at lower prices than last year to … Read the whole story
by Wayne Friedman
Viewers watching time-shifted traditional TV continue to rise, but users of video on a computer -- as well as general computer usage -- declined … Read the whole story
by Wendy Davis
The Department of Commerce will convene industry representatives and consumer advocates in an attempt to forge privacy standards governing facial recognition technology, the agency … Read the whole story
by Mark Walsh
Pandora in November saw its number of active listeners increase 2% from the prior month to 72.4 million after dipping slightly in October, following … Read the whole story
by Mark Walsh
PayPal on Tuesday launched its own digital gift store allowing U.S. customers to buy digital gift cards using its payments service from third-party merchants. … Read the whole story
-
by Tyler Loechner
Smaato, a mobile real-time bidding (RTB) exchange, and Factual, a location data platform, today announced a partnership. The partnership will make Factual's location data … Read the whole story
COMMENTARY
by Gary Holmes
You can tell that television retains its cultural importance by the number of online communications platforms it helps keep afloat. Social media, for example, … Read the whole story